ASSISTANT MANAGER, MARKETING

CARSOME Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

CARSOME Sdn Bhd is seeking a data-driven marketer to lead 360-degree campaigns across digital, traditional, and experiential channels in Malaysia. You will translate consumer insights into growth strategies while partnering with cross-functional teams to align initiatives with business goals.

You will manage budgets, ensure brand consistency, monitor performance, and report ROI with data-driven analytics. A Bachelor’s degree in Marketing or related field is required, plus strong collaboration

Qualifications

• Bachelor’s degree in Marketing or related field.
• Ability to derive opportunities from data, insights, and market research.
• Strong project management and organizational skills.
• Creative and customer-centric marketing solutions; social media analytics familiarity.
• Excellent collaboration with internal teams and external partners.
• 360 media know-how.

Responsibilities

• Analyze consumer behavior across touchpoints to identify growth opportunities.
• Develop and execute 360-degree marketing strategies across channels.
• Partner with cross-functional teams to align initiatives with insights and goals.
• Conduct market research and behavioral analysis of customer needs.
• Translate insights into actionable marketing plans driving engagement and loyalty.
• Design holistic marketing initiatives online and offline for a seamless experience.
• Ensure brand consistency across all touchpoints and collect stakeholder feedback.
• Manage marketing budget and prioritize initiatives with measurable ROI.
• Monitor and report marketing performance with data-driven insights.

Skills

Data-driven marketing

Campaign management

Cross-functional collaboration

Budget management

Analytics

Brand consistency

Consumer insights

Marketing strategy

360-degree marketing

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communications or related field

Tools

Marketing automation

Analytics platforms

Multi-channel execution

Job description

You are a data-driven marketer with a strong grasp of consumer behavior and 360-degree marketing. With experience in executing integrated campaigns across digital, traditional, and experiential channels, you turn insights into strategies that drive growth and engagement.

You work well with cross-functional teams, align marketing efforts with business goals, and ensure brand consistency across all touchpoints. You’re known for balancing creativity with analytics, managing budgets efficiently, and using data to continuously improve results. In this role, you will report to the Manager, Marketing.

Your Day-to-Day

• Analyze consumer behavior and journey across multiple touchpoints to identify growth opportunities and areas for enhancement.
• Develop and implement comprehensive 360-degree marketing strategies that integrate brand, digital, traditional, and experiential channels to achieve business objectives.
• Partner with cross-functional teams, including commercial, product, and customer experience, to align marketing initiatives with consumer insights and business goals.
• Conduct in-depth market research and behavioral analysis to understand customer needs, preferences, and decision-making processes.
• Translate consumer insights into actionable marketing plans that drive long-term engagement, loyalty, and advocacy.
• Design and execute holistic marketing initiatives that leverage both online and offline channels to provide a seamless customer experience.
• Ensure brand consistency and resonance across all customer touchpoints, incorporating feedback from internal and external stakeholders.
• Manage the marketing budget effectively, prioritizing initiatives that deliver measurable impact and ROI.
• Monitor and report on overall marketing performance, using data-driven insights to refine strategies and enhance results.

Your Know-How

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field.
• Ability to identify business opportunities from interpreting data, consumer insights, market research methodologies, and behavioral analytics, consumer trends.
• Excellent project management and organizational skills, with the ability to manage multiple integrated marketing efforts simultaneously.
• Exceptional creativity and strategic thinking, with the ability to deliver innovative and customer-centric marketing solutions.Familiar with social media content generation, campaigns, analytics, tracking and brand engagement.
• Strong interpersonal and communication skills to collaborate effectively with internal teams and external partners.
• Equipped with 360 media know-how.
• Proficiency in marketing tools and platforms for automation, analytics, and multi-channel execution.
• Having advertising agency experience would be a plus point.

About Us

CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With presence across Malaysia, Indonesia, Thailand and Singapore, we aim to digitalize the region’s used car industry by reshaping and elevating the car buying and selling experience.

CARSOME provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient.

Vision

To create the most trusted vehicle ownership ecosystem powered by technology & data.

Mission

To provide our customers with peace of mind through the entire lifecycle of their pre-owned vehicle ownership experience.