Assistant Manager, Insights and Analytics

Carsome Sdn Bhd; Petaling Jaya; On-site; MYR 78,000 - 123,000; Full time

Job summary

Carsome Sdn Bhd is seeking an Assistant Manager, Insights and Analytics to lead SEO strategy and deliver actionable insights across paid channels and market trends. You will analyze performance, report to stakeholders, and drive content optimization across Malaysia, Indonesia and Thailand.

The role requires 5+ years in digital marketing/SEO with strong analytics skills and proficiency in GA4, Google Ads, and third-party tools.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or related field.
• 5+ years in digital marketing, SEO, or analytics role.
• Strong understanding of site architecture and technical SEO.

Responsibilities

• Lead SEO strategy and implement across digital platforms.
• Identify content optimization opportunities across Indonesia, Malaysia, and Thailand.
• Identify content gaps and propose new topics to improve visibility.
• Analyze website performance and user behavior to inform strategy.
• Stay up to date with SEO trends and industry best practices.
• Conduct competitor analysis on ad messaging and creatives.
• Monitor market trends and seasonal demand shifts.
• Deliver regular reports and insights to stakeholders.
• Monitor and analyze campaign performance metrics with actionable insights.

Skills

SEO

Analytics tools

GA4

Google Search Console

SEMrush

MOZ

WordPress

Google Ads

Facebook Ads Manager

TikTok ads

Google Tag Manager

Education

Bachelor’s degree in Marketing/Analytics

Tools

GA4

Google Analytics

Google Search Console

Job description

Assistant Manager, Insights and Analytics

We are looking for a highly analytical and results-oriented Data, Insights, and SEO Manager to drive our SEO strategy and deliver actionable insights across paid channels and market trends. In this role, you will lead the planning, execution, and optimization of SEO initiatives, while also supporting marketing through data analysis and reporting. The ideal candidate brings strong experience with SEO and analytics tools such as Google Analytics, Google Search Console, and other leading third-party platforms. Along with Knowledge of Performance Media.

Your Day-to-Day

Lead SEO strategy and implement across all digital platforms.

Identify content optimization opportunities and new content ideas across Indonesia, Malaysia, and Thailand.

Identify content gaps and propose new topics to enhance visibility and engagement.

Analyze website performance and user behavior to inform digital strategy.

Stay up to date with SEO trends, algorithm changes, and industry best practices.

Conduct competitor analysis to track ad messaging, creatives, and promotional strategies across digital platforms.

Monitor market trends, including seasonal demand shifts.

Deliver regular reports and insights to stakeholders on key metrics and opportunities.

Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.

Your Know-How

Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field.

5+ years of hands-on experience in digital marketing, SEO, marketing analytics or similar role.

Solid understanding of site architecture and technical SEO principals.

Strong experience in using analytics and SEO tools like Google Analytics (GA4), Google Search Console, and third-party tools (e.g., SEMrush, MOZ, Emplify, WordPress).

Proficiency in platforms like Google Ads, Facebook Ads Manager, TikTok ads, Google Analytics (GA4), Google Tag Manager, and third-party tools (e.g., SEMrush, Skai, DV360).

CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With operations across Malaysia, Indonesia, Thailand and Singapore, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.

The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 2,000 employees across all its offices.

For more information, please visit www.carsome.my

CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With operations across Malaysia, Indonesia, Thailand and Singapore, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.

The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 2,000 employees across all its offices.

For more information, please visit www.carsome.my