Senior Executive / Executive - Digital Marketing

Malton Berhad; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Medical Reimbursement

Group Hospitalization and Surgical Ins

Group Personal Accident Insurance

Job summary

Malton Berhad is seeking a Senior Executive / Executive - Digital Marketing to plan, execute and monitor campaigns across Facebook, Instagram, TikTok, Google and other digital channels. You will manage online advertising, optimise budgets, and drive high-quality property leads while coordinating with the Sales team for timely follow-up.

You will also oversee social media content, collaborate with designers and agencies, and ensure brand-consistent messaging.

Qualifications

• Minimum Diploma in related field.
• Minimum 3 to 5 years of work experience in the property development sector.
• Strong communication and interpersonal skills.
• Good command of written & spoken English and Bahasa Malaysia; Mandarin is an added advantage.
• Possess own transport and be willing to work on weekends, when required.

Responsibilities

• Plan, execute and monitor digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, Google and other relevant digital channels.
• Manage online advertising campaigns, including campaign setup, audience targeting, budget allocation and optimisation.
• Develop strategies to generate quality property leads and improve lead conversion.
• Monitor campaign performance and provide recommendations to improve CPL, lead quality and conversion rates.
• Work closely with the Sales Team to ensure leads are properly distributed, followed up and converted.
• Manage and maintain the company's social media platforms.
• Develop engaging content including property posts, videos, reels, stories, advertisements and promotional materials.
• Coordinate with graphic designers, videographers and external agencies where required.
• Ensure all digital content is aligned with the company's branding and marketing objectives.
• Monitor social media trends and identify opportunities to increase engagement and reach.
• Assist in planning and executing property launches, campaigns, roadshows, events and promotional activities.
• Coordinate digital campaigns with offline marketing and sales activities.
• Prepare digital marketing materials and campaign schedules.
• Conduct A/B testing on advertisements, creatives, audiences and campaign strategies to improve results.
• Monitor and analyse digital marketing performance using relevant tools and platforms.
• Prepare regular reports on leads, advertising spend, CPL, engagement, conversion and campaign performance.
• Maintain accurate records of leads and campaign data.
• Analyse customer behaviour and market trends to support future marketing strategies.
• Work with the Sales Team to ensure timely follow-up of digital leads.
• Monitor lead quality and identify issues affecting lead conversion.
• Assist in improving lead management processes and CRM utilisation.
• Track lead sources and provide insights on the effectiveness of different marketing channels.

Skills

Strong communication

Interpersonal skills

English proficiency

Bahasa Malaysia proficiency

Mandarin language (advantage)

Own transport

Education

Diploma in related field

Job description

Senior Executive / Executive - Digital Marketing

Plan, execute and monitor digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, Google and other relevant digital channels.

Manage online advertising campaigns, including campaign setup, audience targeting, budget allocation and optimisation.

Develop strategies to generate quality property leads and improve lead conversion.

Monitor campaign performance and provide recommendations to improve CPL, lead quality and conversion rates.

Work closely with the Sales Team to ensure leads are properly distributed, followed up and converted.

Social Media & Content

Manage and maintain the company's social media platforms.

Develop engaging content including property posts, videos, reels, stories, advertisements and promotional materials.

Coordinate with graphic designers, videographers and external agencies where required.

Ensure all digital content is aligned with the company's branding and marketing objectives.

Monitor social media trends and identify opportunities to increase engagement and reach.

Campaign Management

Assist in planning and executing property launches, campaigns, roadshows, events and promotional activities.

Coordinate digital campaigns with offline marketing and sales activities.

Prepare digital marketing materials and campaign schedules.

Conduct A/B testing on advertisements, creatives, audiences and campaign strategies to improve results.

Data & Reporting

Monitor and analyse digital marketing performance using relevant tools and platforms.

Prepare regular reports on leads, advertising spend, CPL, engagement, conversion and campaign performance.

Maintain accurate records of leads and campaign data.

Analyse customer behaviour and market trends to support future marketing strategies.

Work with the Sales Team to ensure timely follow-up of digital leads.

Monitor lead quality and identify issues affecting lead conversion.

Assist in improving lead management processes and CRM utilisation.

Track lead sources and provide insights on the effectiveness of different marketing channels.

Requirements:

Minimum Diploma in related field.

Minimum 3 to 5 years of work experience in the property development sector.

Strong communication and interpersonal skills.

Good command of written & spoken English and Bahasa Malaysia. Ability to speak and write in Mandarin is an added advantage.

Possess own transport and be willing to work on weekends, when required.

Malton Berhad is an established company listed on the Main Board of the Malaysia Securities Exchange Board. The core activities of the Malton Berhad Group include investment, property development, project management and construction works.

As part of our expansion programme, we are looking for suitably qualified and highly motivated Malaysians to join us.

Malton Berhad is an established company listed on the Main Board of the Malaysia Securities Exchange Board. The core activities of the Malton Berhad Group include investment, property development, project management and construction works.

As part of our expansion programme, we are looking for suitably qualified and highly motivated Malaysians to join us.

• Medical Reimbursement
• Group Hospitalization and Surgical Insurance
• Group Personal Accident Insurance

What can I earn as a Digital Marketing Executive