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Mah Sing Group Berhad in Malaysia is seeking an Executive/Senior Executive to lead digital marketing initiatives for property developments. You will formulate strategies for launches and ongoing projects, support the sales team, and manage ATL/BTL activities with multiple agencies.
The role requires at least 1 year of marketing experience and a Diploma in Marketing or equivalent, with duties based at the Sungai Besi HQ. Attractive perks and career development opportunities are offered.
Formulate and execute strategic marketing plans for new launches and ongoing projects to meet business plan
Develop marketing initiatives to support sales team.
Responsible in the development of all A&P materials
Coordinate and liaise with the respective agency which include creative agency, digital agency, others on all ATL & BTL marketing items.
Prepare, plan, monitor and coordinate marketing A&P budget and deliver all marketing activities within the set budget.
To plan, source, negotiate and coordinate with the relevant suppliers, vendors, agencies to carry out the planned marketing events and activities.
To plan and coordinate for pre and post sales launch.
Propose, coordinate, and execute events, roadshows, exhibitions and marketing campaigns.
Digital Marketing & lead management
Drive project awareness and lead generation efforts to meet set objectives
Measure and track the impact of all marketing campaigns across events, social media, corporate communication, content portals, SEM registrations, and web presence.
Identifying, testing, and scaling high-impact and emerging digital channels
Recommend new channels for digital marketing that fit brand and larger acquisition strategy.
Market Research and Analysis
Conduct, monitor, and coordinate market research, external trends analysis, and market surveillance of property development to facilitate feasibility studies.
Conduct market studies to keep abreast with the latest trends, consumer preferences, and pricing benchmarks.
Developing in-depth understanding of major market segments through market research and project benchmarking.
Analyze the effectiveness of each marketing initiative.
Assess actual performance against benchmarks and take corrective actions as necessary.
Regulatory Compliance
Responsible for statutory authorities' submissions, e.g., Developer License and Advertising Permit (DLAP) submission/renewal, 7F and NAPIC submission.
Qualification
minimum 1 year of marketing experience for executive
able to work in HQ, Sungai Besi
at least possess a Diploma in Marketing / relevant qualifications
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
Chemicals & Plastics Manufacturing 101-1,000 employees
Mah Sing Group Berhad, listed on Bursa Malaysia, is renowned for its excellence in real estate development by reinventing spaces to enhance lives. With experience spanning three decades, we specialize in various developments including high-rise residential, master-planned townships, integrated developments, Grade A office buildings, retail projects, hospitality, SoHo and industrial projects. We are committed to delivering quality and innovative products to shape Malaysia’s economic growth and social well-being.
Mah Sing Group Berhad, listed on Bursa Malaysia, is renowned for its excellence in real estate development by reinventing spaces to enhance lives. With experience spanning three decades, we specialize in various developments including high-rise residential, master-planned townships, integrated developments, Grade A office buildings, retail projects, hospitality, SoHo and industrial projects. We are committed to delivering quality and innovative products to shape Malaysia’s economic growth and social well-being.
Perks and benefits
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What can I earn as a Digital Marketing Executive