Senior Executive, Digital Marketing

Viu; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Viu, a PCCW Media brand, is seeking a regional digital marketing specialist in Kuala Lumpur to lead day-to-day optimization and end-to-end campaigns across social media, Google Marketing Suite, and other platforms. You will partner with local stakeholders across markets to drive acquisition and engagement, analyze performance data, and present campaigns to management.

Bachelor's degree in Marketing or related field and at least three years in digital marketing required.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years of work experience with digital marketing.
• Experience with advertising campaign operations, management & optimization.
• Strong organisational and communication skills.
• Analytical and problem-solving abilities with attention to detail.

Responsibilities

• Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
• Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
• Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
• Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
• Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

Skills

Digital marketing

Campaign management

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business or equivalent

Tools

Google Marketing Suite

Advertising platforms

Job description

Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses.

Viu, is also a leading pan-regional over-the-top (OTT) video streaming service, is available across Asia, the Middle East, and Africa!

Job Responsibilities

Operations:

• Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
• Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
• Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
• Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
• Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

What are we looking for?

• Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on experience managing campaigns, platforms, and cross-functional stakeholder expectations
• Expertise in analysing data and making decisions for a favourable business outcomes
• Quick in decision-making and comfortable to pivot as per the requirement
• Strong ability to manage change, align stakeholders, and drive collaboration within the team and across the extended marketing team

Job Requirements

• Bachelor's Degree in Marketing, Business or its equivalent.
• Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability
• Strong organisational and communication skills.
• Strong analytical and problem-solving skills
• Positive attitude to work, meticulous and attentive to detail
• Collaborative team player who has the business objectives in mind and constantly works toward them
• Ability to work under deadlines and manage multiple ongoing projects on time