Senior Performance Marketing Executive

IPG Mediabrands; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

IPG Mediabrands in Malaysia seeks a Senior Executive, Performance Marketing to plan, execute, and optimize performance campaigns across SEM, social, display, and content discovery. You will deliver data-driven recommendations to improve outcomes and report on KPIs for clients and internal stakeholders.

You will collaborate with media planners and account teams, monitor budgets and pacing, and contribute to testing roadmaps and optimization frameworks to drive continuous growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years hands-on digital or performance marketing experience, agency setting preferred.
• Strong knowledge of performance marketing channels including Google Ads & major social platforms.

Responsibilities

• Support the setup, management, and optimization of performance campaigns across SEM, Social, Display, and Content Discovery platforms.
• Monitor KPIs and identify optimization opportunities to improve efficiency and results.
• Analyze data to generate actionable insights and strategic recommendations.
• Own campaign pacing, budget monitoring, and performance tracking to meet objectives.
• Collaborate with media planners, account teams, and clients for aligned execution.
• Assist in developing testing roadmaps and optimization frameworks.
• Prepare reports and presentations for clients and internal stakeholders.
• Stay updated on industry trends and platform updates to identify growth opportunities.
• Participate in client discussions and share knowledge with junior team members.

Skills

Performance marketing

Data analysis

Campaign optimization

Cross-functional collaboration

Presentation skills

Stakeholder management

Digital advertising platforms

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads Manager

Shopee Ads

Lazada Ads

XHS

Job description

The Senior Executive, Performance Marketing supports the planning, execution, optimization, and reporting of performance marketing campaigns across multiple digital channels. This role works closely with internal teams and clients to drive campaign performance, identify growth opportunities, and deliver data-driven recommendations that support business objectives.

Job Responsibilities

• Support the setup, management, and optimization of performance marketing campaigns across SEM, Social, Display, and Content Discovery platforms.
• Monitor campaign performance against KPIs and proactively identify optimization opportunities to improve efficiency and results.
• Analyze campaign and audience data to generate actionable insights and strategic recommendations.
• Take ownership of campaign pacing, budget monitoring, and performance tracking to ensure delivery against objectives.
• Work closely with media planners, account teams, and clients to ensure seamless campaign execution and alignment with business goals.
• Support the development of campaign strategies, testing roadmaps, and optimization frameworks to drive continuous improvement.
• Prepare campaign reports, performance analyses, and presentations for clients and internal stakeholders, including BAU reviews and QBRs.
• Stay informed of industry trends, platform updates, and emerging technologies to identify new growth opportunities.
• Participate in client discussions and presentations related to campaign strategy, performance, and optimization recommendations.
• Provide guidance and knowledge sharing to junior team members when required.
• Support ad-hoc projects and initiatives assigned by the reporting manager.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 2-4 years of hands-on experience in digital or performance marketing, preferably within an agency environment.
• Strong working knowledge of performance marketing channels including Google Ads and major social advertising platforms.
• Proven ability to analyze data, derive insights, and translate findings into optimization recommendations.
• Good understanding of digital performance metrics, attribution, conversion tracking, and campaign measurement frameworks.
• Experience working with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Shopee Ads, Lazada Ads, and XHS is preferred.
• Strong communication and presentation skills, with confidence in engaging internal and external stakeholders.
• Proactive, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.