Digital Performance Specialist (DV360 | Programmatic Advertising)

BRIGHTEN BUSINESS CONSULTING SDN. BHD.; Kuala Lumpur; On-site; MYR 61,000 - 73,000; Full time

Benefits offered by this job

Hospital insurance

Medical claim allowance

Parking allowance

Festival gifts

Birthday benefits

Job summary

BRIGHTEN BUSINESS CONSULTING SDN. BHD. in Kuala Lumpur is seeking a Digital Performance Specialist focused on programmatic media buying and DV360 to manage digital advertising campaigns.

The role requires 1–2 years hands-on programmatic experience, a Bachelor’s in Marketing or related field, and strong analytical and communication skills. You will work across Asia Pacific markets, collaborate with cross‑functional teams, and contribute to reporting, optimization, and client success.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1–2 years hands-on programmatic experience.
• Proven experience managing programmatic campaigns to achieve targets.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Responsibilities

• Set up and manage DV360 campaigns.
• Analyze performance and optimize campaigns.
• Prepare performance reports for clients.
• Collaborate with internal teams on strategy and execution.
• Maintain campaign records and adherence to workflows.

Skills

Programmatic buying

Ad operations

Campaign optimization

Data analysis

Client comms

Education

Bachelor's degree in Marketing/ Communications

Tools

DV360

CM360

GA / GA4

GTM

Job description

Digital Performance Specialist (DV360 | Programmatic Advertising)

Work Arrangement: Office-based
Employment Type: Full-Time
Working Hours: Monday – Friday, 9:00 AM – 6:00 PM
Monthly Salary: RM 5,500 – RM 6,500
Office Location: Sunway Velocity

Looking to build your career in programmatic advertising and digital media buying?

We are looking for a driven and experienced Digital Performance Specialist to join the team, with a focus on programmatic media buying and digital advertising campaign management.

This role is ideal for digital advertising professionals with at least 1–2 years of hands‑on experience in programmatic media buying, ad operations, or similar trading roles, who are eager to work with cutting‑edge digital advertising technology, particularly platforms such as Display & Video 360 (DV360).

Why this role may work for you:

• Programmatic advertising focus – work directly with programmatic media buying and digital advertising campaign management.
• Work with leading platforms – gain exposure to technologies such as DV360, CM360, GA and GTM.
• Regional exposure – work on projects across Asia Pacific markets.
• Technology-driven environment – exposure to cutting-edge programmatic advertising technologies.
• Professional development – learning sponsorship and professional development opportunities.
• Career growth – performance bonus and career growth opportunities.
• Supportive workplace – friendly and supportive work environment.
• Employee benefits – hospital insurance, medical claim allowance, parking allowance, festival gifts and birthday benefits.
• Convenient location – office located near an MRT station.

What You’ll Be Doing

You will focus on programmatic campaign management, client communication, reporting, operational excellence and project contribution.

Programmatic Campaign Management

• Independently setting up, launching, and managing programmatic campaigns on platforms such as Display & Video 360 (DV360).
• Monitoring campaign performance and continuously optimizing campaigns to achieve KPIs and client objectives.
• Analyzing campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys.
• Implementing audience targeting strategies, bidding optimization, and creative rotation strategies.
• Troubleshooting campaign setup, ad serving, and tracking issues.

Client Communication & Reporting

• Collaborating with Customer Success and client-facing teams to understand campaign objectives and develop effective media strategies.
• Preparing and presenting performance reports, highlighting trends, insights, and recommendations.
• Participating in client meetings and acting as a subject matter expert on programmatic advertising.

Operational Excellence & Collaboration

• Maintaining accurate campaign records and documentation.
• Ensuring adherence to established workflows and quality standards.
• Collaborating closely with internal teams to ensure seamless campaign execution and reporting.
• Developing and maintaining best practices, product documentation, and knowledge resources.

Project Contribution

• Participating in ad-hoc projects and internal initiatives that contribute to business growth and innovation.

What We’re Looking For

We are looking for a proactive and analytical digital advertising professional with practical experience in programmatic media buying, ad operations, or a similar trading role.

Requirements

• Bachelor’s Degree in Marketing, Communications, or related disciplines.
• 1–2 years of hands‑on experience in programmatic media buying, ad operations, or a similar trading role.
• Proven experience managing and optimizing programmatic campaigns to achieve performance targets.
• Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem, ad technology, and data analysis.
• A proactive, detail-oriented, curious, and self-driven approach.
• Ability to multitask and prioritize effectively in a fast-paced environment.
• Excellent communication and presentation skills.
• Chinese and English proficiency required; Cantonese is an advantage.

Technical Skills

Hands-on experience with the following would be important for this role:

• Display & Video 360 (DV360) or other DSPs, such as The Trade Desk, is preferred.
• In-depth understanding of ad server platforms such as Campaign Manager 360 (CM360).
• Experience with Google Analytics (GA) and Google Tag Manager (GTM).

Why Join?

• Work with one of Asia’s leading Google Marketing Platform partners.
• Gain exposure to cutting-edge programmatic advertising technologies.
• Work on regional projects across Asia Pacific markets.
• Access learning sponsorship and professional development opportunities.
• Enjoy performance bonus and career growth opportunities.