Senior Executive, Digital Marketing

Elitez Pte Ltd; Kuala Lumpur; On-site; MYR 6,000 - 9,000; Full time

Job summary

Elitez Pte Ltd is seeking a Senior Executive, Digital Marketing to drive and optimise digital campaigns across multiple channels in Kuala Lumpur. You will own end-to-end initiatives from planning to reporting, collaborating with internal and external partners to boost brand visibility and generate qualified leads.

You should have 4–6 years in digital marketing, solid knowledge of Google/Meta/LinkedIn Ads, and experience with marketing automation platforms like HubSpot or Mailchimp.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Multimedia or related field.
• 4–6 years of digital marketing experience including performance marketing, social media, content marketing, CRM or martech.
• Proven ability to plan and execute campaigns with measurable results.
• Strong knowledge of Google Ads, Meta Ads and LinkedIn Ads.
• Experience with Google Analytics, SEO, CMS, social media management and marketing analytics.
• Experience with CRM or marketing automation platforms such as HubSpot, Mailchimp or equivalent.
• Good understanding of UTM tagging, conversion tracking and campaign analytics.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, LinkedIn and other channels.
• Manage social media content and online engagement.
• Develop content including social posts, articles, emails, landing pages, videos and other marketing materials.
• Oversee website content, SEO and conversion optimisation.
• Run email marketing, CRM and lead-nurturing campaigns.
• Monitor performance metrics and ROI, with optimisation recommendations.
• Prepare regular reports and insights for stakeholders.
• Coordinate with agencies, designers and internal teams to meet deadlines.
• Ensure compliance with brand, data protection and governance requirements.
• Stay updated on digital trends and tools.

Skills

Digital marketing

Performance marketing

Social media management

Content marketing

CRM

Marketing analytics

UTM tagging

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Multimedia or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

Mailchimp

Google Analytics

CMS

Canva

Adobe Creative Suite

Job description

We are looking for a Senior Executive, Digital Marketing to drive and optimise digital marketing activities that strengthen brand visibility, generate qualified leads and support business growth. You will take end-to-end ownership of digital campaigns, from planning and execution to performance tracking, optimisation and reporting, while working closely with internal teams, agencies and external partners.

Key responsibilities

Plan and execute digital marketing campaigns across Google, Meta, LinkedIn and other relevant channels.

Manage social media content, online engagement and digital communications.

Develop and coordinate content including social posts, articles, email campaigns, landing pages, videos and other marketing materials.

Manage website content, SEO and conversion optimisation initiatives.

Execute email marketing, CRM and lead-nurturing campaigns to support lead generation and customer engagement.

Monitor and analyse campaign performance, including CTR, CPL, conversion rates, lead quality, engagement and ROI.

Prepare regular digital marketing reports and performance insights, with recommendations for optimisation.

Coordinate with agencies, vendors, designers and internal stakeholders to ensure campaigns are delivered on time and to standard.

Ensure digital marketing activities comply with brand, data protection and internal governance requirements.

Stay updated on digital trends, AI tools, emerging platforms and marketing technologies, and identify opportunities to improve marketing effectiveness.

About you

Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, Multimedia or a related field.

4–6 years of experience in digital marketing, performance marketing, social media, content marketing, CRM or marketing technology.

Proven experience in planning and executing digital campaigns with measurable results.

Strong working knowledge of Google Ads, Meta Ads and LinkedIn Ads.

Familiar with Google Analytics, SEO, CMS, social media management and marketing analytics.

Experience with CRM, email marketing or marketing automation platforms such as HubSpot, Mailchimp or equivalent.

Good understanding of UTM tagging, conversion tracking and campaign analytics.

Strong content creation and social media management skills.

Basic knowledge of Canva, Adobe Creative Suite or video-editing tools is an advantage.

Experience in B2B, financial services, professional services or regulated industries is an added advantage.