Digital Performance Specialist (DV360 | Programmatic Advertising)

Brighten

Kuala Lumpur

On-site

MYR 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Performance bonus

Hospital insurance

Parking allowance

Free snacks & beverages

Year-end bonus

Festival gifts & birthday benefits

Learning sponsorship

5-day work week

Job summary

Brighten in Kuala Lumpur seeks an experienced Digital Performance Specialist to manage and optimize programmatic advertising campaigns, focusing on Display & Video 360 (DV360). The role demands at least 2 years of hands-on experience in DV360 and proficiency in Mandarin and English.

The candidate will independently handle campaigns, perform analytics, collaborate with internal teams, and maintain best practices in a supportive work environment that prioritizes professional growth.

Qualifications

Minimum 2 years of hands-on experience in DV360 programmatic media buying or ad operations.
Proven experience managing and optimizing programmatic campaigns.
Mandarin and English proficiency required; Cantonese is an advantage.

Responsibilities

Independently set up and manage programmatic campaigns on DV360.
Monitor and optimize campaign performance to achieve KPIs.
Collaborate on media strategies and prepare performance reports.

Skills

DV360 programmatic media buying

Analytical skills

Communication skills

Problem-solving skills

Education

Bachelor’s Degree in Marketing, Communications, or related

Tools

Display & Video 360 (DV360)

Google Analytics (GA)

Google Tag Manager (GTM)

Job description

Digital Performance Specialist (DV360 | Programmatic Advertising)

Our client is a leading Google Marketing Platform (GMP) ad technology provider in Asia, specializing in digital maturity consulting, outsourced operations, and training & enablement services. Headquartered in Hong Kong and Sydney, the company supports direct marketers and agencies across the Asia Pacific region.

Position Overview

We are looking for an experienced Digital Performance Specialist to manage and optimize programmatic advertising campaigns, with a strong focus on Display & Video 360 (DV360).

This role is ideal for digital advertising professionals with at least 2 years of hands‑on experience in programmatic media buying or ad operations, who are passionate about leveraging cutting‑edge ad technology and data‑driven strategies to deliver exceptional campaign performance. We are looking for Mandarin‑speaking candidates who will be serving Mandarin‑speaking customers.

Job & Responsibilities

Programmatic Campaign Management
- Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360)
- Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives
- Analyze campaign data and provide actionable insights and recommendations
- Implement audience targeting strategies, bidding optimization, and creative rotation strategies
- Troubleshoot campaign setup, ad serving, and tracking issues
Client Communication & Reporting
- Collaborate with Customer Success and client‑facing teams to understand campaign objectives and develop effective media strategies
- Prepare and present performance reports, highlighting trends, insights, and recommendations
- Participate in client meetings and act as a subject‑matter expert on programmatic advertising
Operational Excellence
- Maintain accurate campaign records and documentation
- Ensure adherence to established workflows and quality standards
- Collaborate closely with internal teams to ensure seamless campaign execution and reporting
- Develop and maintain best practices, product documentation, and knowledge resources
Project Contribution
- Participate in ad‑hoc projects and internal initiatives that contribute to business growth and innovation

Requirements

Bachelor’s Degree in Marketing, Communications, or related disciplines
Minimum 2 years of hands‑on experience in DV360 programmatic media buying, ad operations, or similar trading roles
Proven experience managing and optimizing programmatic campaigns to achieve performance targets
Strong analytical and problem‑solving skills with a solid understanding of the programmatic advertising ecosystem and ad technology
Proactive, detail‑oriented, curious, and self‑driven
Ability to multitask and prioritize effectively in a fast‑paced environment
Excellent communication and presentation skills
Mandarin and English proficiency required; Cantonese is an advantage.
Technical Skills
- Hands‑on experience with Display & Video 360 (DV360)
Preferred
- Experience with other DSP platforms (e.g., The Trade Desk)
- Knowledge of Campaign Manager 360 (CM360)
- Experience with Google Analytics (GA) and Google Tag Manager (GTM)