Senior Executive (Business Development & Marketing)

Universiti Teknologi PETRONAS (UTP); Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Universiti Teknologi PETRONAS (UTP) is seeking a Senior Executive to support business development and marketing activities for executive, professional and customised education programmes. You will drive revenue growth, enhance market visibility and help acquire new clients through coordinated sales, marketing and engagement initiatives.

The role involves coordinating proposals, campaigns, events and client communications with academic, programme and operations teams to ensure timely delivery and

Qualifications

• Good written and verbal communication skills.

Responsibilities

• Identify and pursue business opportunities with corporates, government agencies and professional bodies.
• Support lead generation and initial client engagement.
• Prepare proposals, quotations and pitch materials for prospective clients.
• Plan and execute marketing campaigns across digital and physical platforms.
• Coordinate content development, brochures, website updates and social media.
• Organise events, briefings, roadshows and industry engagement sessions.
• Support client communication before and during programme delivery.
• Maintain records of leads, opportunities and sales pipelines.
• Prepare sales reports and market updates for management review.
• Ensure timely follow-up on leads to support conversion targets.

Skills

Communication skills

Client engagement

Sales support

Education

Bachelor's degree in Business

Job description

Senior Executive (Business Development & Marketing)

To support business development and marketing activities by executing sales, marketing and engagement initiatives for executive, professional and customised education programmes, contributing to revenue growth, market visibility and client acquisition for the Centre.

Key Accountabilities

Business Development Support

Assist in identifying and pursuing business opportunities with corporates, government agencies and professional bodies.

Support lead generation, initial client engagement and coordination of follow‑up activities.

Assist in preparing proposals, quotations, presentations and pitch materials for prospective clients.

Marketing & Promotional Execution

Support planning and execution of marketing campaigns, promotional activities and outreach initiatives across digital and physical platforms.

Coordinate content development, programme brochures, website updates and social media activities in collaboration with marketing teams.

Assist in organising events, briefings, roadshows and industry engagement sessions.

Client Coordination & Engagement

Support client communication and coordination before and during programme delivery in collaboration with programme and operations teams.

Assist in managing enquiries, registrations and client documentation.

Collect client feedback and market insights to support service improvement and new offering development.

Maintain accurate records of leads, opportunities, client interactions and sales pipelines.

Support preparation of sales reports, market updates and performance tracking for management review.

Ensure timely follow‑up on leads and prospects to support conversion targets.

Internal Stakeholder Support

Coordinate with academic staff, programme managers, finance and operations teams to support proposal development and programme execution.

Assist in aligning marketing and business development activities with programme availability and delivery timelines.

Support continuous improvement initiatives within the business development and marketing function.

Qualification & Experience

Recognised Bachelor’s Degree in Business, Marketing, Management, Communications or related fields.

Minimum 5–7 years of relevant experience in business development, marketing, sales support or client engagement, preferably in executive education, training, professional services or B2B environments.

Experience in proposal preparation, marketing coordination or sales support is an added advantage.

Good written and verbal communication skills.

Requirements added by the job poster

• 5+ years of experience in Business Development