Senior Executive/Assistant Manager, Product Planning

Proton; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Proton is seeking a seasoned automotive product planning professional to lead marketing strategies for current and future vehicle model line-ups. You will drive product competitiveness, pricing, and lifecycle performance while coordinating Edar launches and training programs.

The role requires strong presentation and analytical skills, with fluency in Bahasa Malaysia and English to engage diverse stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field.
• Minimum 5 years of automotive product planning experience.
• Excellent presentation, analytical, business acumen and lateral thinking skills.
• Strong communication skills in Bahasa Malaysia and English.

Responsibilities

• Formulate product marketing strategies for current and future model line-ups, including features, price positioning, and volume forecasts.
• Lead Edar project management to ensure successful model launches, including NPDS readiness, government approvals, and training preparation.
• Develop and review product-related marketing communications for internal and external stakeholders.
• Prepare pricing proposals and business policies for management review and approval.
• Sustain sales momentum through Special Editions, accessory packages, and other product enhancements.
• Monitor market outlook, sales performance, competitor movements, pricing, and promotions to craft counterattack strategies.
• Gather and analyse market intelligence on customer trends, regulatory requirements and market needs to support strategies.

Skills

Presentation skills

Analytical thinking

Business acumen

Lateral thinking

Education

Bachelor’s Degree

Job description

About the Role:

You will be responsible for developing and executing product planning and marketing strategies for current and future vehicle model line-ups, ensuring product competitiveness, market relevance, and sustainable sales performance throughout the product lifecycle.

Job Responsibilities:

• Formulate product marketing strategies for current and future model line-ups, including product features, price positioning, and volume forecasts, to ensure sustainable competitiveness throughout the product lifecycle.
• Lead project management for Edar to ensure successful model launches, encompassing product readiness (NPDS process), government approvals, sales and marketing activities, aftersales spare parts, and training preparation.
• Develop and review all product-related marketing communications for internal and external stakeholders.
• Prepare pricing proposals and business policies for management review and approval.
• Sustain sales momentum through the introduction of Special Editions, accessory packages, and other product enhancement initiatives.
• Monitor market outlook, sales performance, competitor movements, pricing, and promotional strategies to develop effective counterattack strategies and maintain market competitiveness.
• Gather and analyse market intelligence, including customer trends, regulatory requirements, and market-specific needs, to support product and marketing strategies.

Job Requirement & Skills:

• Bachelor’s Degree in Marketing, Engineering, Business Administration, or a related field.
• Minimum 5 years of relevant working experience in automotive product planning.
• Excellent presentation, analytical, business acumen, and lateral thinking skills.
• Strong communication skills in both Bahasa Malaysia and English.
• Demonstrated team leadership skills, resourcefulness, and the ability to work independently and under pressure.
• Highly committed, proactive, and possesses a strong sense of urgency.