Assistant Manager, Product Planning

Proton New Energy Technology Sdn Bhd; Subang Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

PRO-NET, the automotive NEV arm under PROTON, is seeking a seasoned Product Marketing Specialist to align engineering outputs with market demands in Malaysia.

You will drive market research, product positioning, and cross-functional collaboration across R&D, Sales, and Manufacturing, supporting launches and ensuring regulatory compliance while translating complex tech into customer-friendly messages.

Qualifications

• Bachelor’s degree in Mechanical, Automotive, Electrical Engineering or related field.
• Experience in product marketing/planning, technical sales, or similar in automotive/vehicle industry.
• Ability to communicate technical details to non-technical stakeholders clearly.

Responsibilities

• Collaborate with engineering and product development to align specs with market needs.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Develop and communicate product positioning, value propositions, and messaging.
• Translate technical details into customer-friendly language for sales/marketing.
• Assist in product launches including planning, documentation, training materials, and campaigns.
• Support sales with technical expertise during meetings, demos, and events.
• Analyze product performance data and customer feedback to recommend improvements.
• Ensure marketing strategies comply with automotive regulations and standards.
• Prepare and deliver technical presentations to stakeholders.
• Collaborate with R&D, Sales, Manufacturing to manage timelines.
• Stay updated on industry trends and regulatory changes.

Skills

Market research

Product marketing

Technical sales

Stakeholder communication

Product positioning

Education

Bachelor’s degree in Mechanical/Automotive/Electrical Engineering or related field

Job description

PRO-NET is a wholly owned subsidiary of PROTON, established to drive the growth of New Energy Vehicles (NEV) and shape the future of mobility in Malaysia and beyond.

As the company behind PROTON e.MAS, PRO-NET brings together automotive, technology, digital, retail, aftersales, charging and customer experience capabilities to build a complete new-energy mobility ecosystem.

We are a fast-growing and ambitious organisation driven by innovation, agility and a passion for transforming mobility. Join us and be part of the team shaping the future of automotive and EV in Malaysia.

What You’ll Do

• Collaborate with engineering and product development teams to ensure technical specifications align with market needs and customer demands.
• Conduct market research and competitive analysis to identify trends, customer insights, and opportunities for product differentiation.
• Develop and communicate product positioning, value propositions, and key messaging for new and existing automotive products.
• Act as the technical liaison between engineering teams and sales/marketing teams, translating complex technical details into clear, customer-friendly language.
• Assist in product launch activities, including planning, documentation, training materials, and promotional campaigns.
• Support the sales team with technical expertise during customer meetings, product demonstrations, and trade shows.
• Analyze product performance data, customer feedback, and market trends to provide recommendations for product improvements or new feature development.
• Ensure product marketing strategies comply with relevant automotive regulations and industry standards.
• Prepare and deliver technical presentations to internal and external stakeholders, including senior management and customers.
• Collaborate with cross-functional teams (R&D, Sales, Manufacturing, etc.) to manage product timelines and ensure alignment on project goals.
• Stay updated on automotive industry trends, regulatory changes, and emerging technologies.

What We’re Looking For

• Bachelor’s degree in Mechanical Engineering, Automotive Engineering, Electrical Engineering, or a related field.
• At least 5 years of experience in product marketing/planning, technical sales, marketing or a similar role in the automotive or vehicle industry.
• Good understanding of automotive systems and features.
• Experience with market research, product positioning, and competitive analysis.
• Ability to communicate technical details to non-technical stakeholders clearly and effectively.
• Knowledge of automotive regulatory requirements and industry standards.