Product Manager

Zeekr Malaysia; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Zeekr Malaysia seeks aProduct Marketing Manager to lead marketing for the vehicle portfolio, turning features into customer value propositions and shaping integrated communication strategies. You will own product positioning, lifecycle marketing, and retail experience to ensure successful launches and sustained market impact.

The role requires strong analytics, stakeholder management, and a passion for automotive technology. You will drive strategy through execution in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Communications, or related.
• 5–8 years of experience in product marketing or automotive industry.
• Proven experience in product positioning, go-to-market strategies, and integrated campaigns.
• Strong analytical skills translating market insights into actionable marketing strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Passionate about automobiles, emerging technologies, and customer experience.

Responsibilities

• Develop product marketing strategies for existing and future models.
• Define product positioning, customer value propositions and messaging frameworks.
• Translate technical product specifications into compelling customer benefits.
• Develop communication priorities throughout the product lifecycle.
• Ensure consistency of product messaging across all customer touchpoints.
• Develop annual product communication roadmaps and content calendars.
• Lead the development of product marketing materials including brochures, presentations, and digital assets.
• Coordinate internal stakeholders and external partners to deliver marketing initiatives.
• Monitor project timelines, quality and budgets.

Skills

Product marketing

Go-to-market strategy

Brand marketing

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Engineering, Communications, or related

Job description

The Product Marketing Manager is responsible for leading the product marketing function across Zeekr Malaysia's vehicle portfolio. The role drives product positioning, go-to-market strategy, product communication, competitive intelligence, customer insights, retail experience, and product lifecycle marketing to ensure every product is successfully launched, positioned, and supported throughout its lifecycle. The Product Marketing Manager translates product features into compelling customer value propositions and develops integrated communication strategies that support business objectives. As Zeekr Malaysia continues to expand its product portfolio, the Product Marketing Manager will drive all product marketing activities from strategy through execution.

Key Responsibilities

• Develop product marketing strategies for all existing and future models.
• Define product positioning, customer value propositions and messaging frameworks.
• Translate technical product specifications into compelling customer benefits.
• Develop communication priorities throughout the product lifecycle.
• Ensure consistency of product messaging across all customer touchpoints.

Product Communication Planning

• Develop annual product communication roadmaps.
• Prepare monthly communication plans and content calendars.
• Identify seasonal marketing opportunities and communication themes.
• Continuously review and optimise communication effectiveness.

Product Content Development

• Lead the development of product marketing materials including:
• Product brochures and catalogues
• Product launch presentations
• Sales and dealer materials
• Product FAQs
• Product videos and digital assets
• Product feature communication
• Product storytelling
• Internal product presentations
• Ensure all communication accurately reflects the product positioning and customer value proposition.

Product Positioning & Customer Insights

• Develop product positioning strategies for each model.
• Build customer personas and identify target audiences.
• Conduct market and customer analysis.
• Consolidate customer feedback and product clinic findings.
• Develop messaging hierarchy and key selling points.
• Recommend strategic product communication priorities.
• Monitor competitor products, campaigns and pricing.
• Analyse market trends and competitive movements.
• Conduct feature benchmarking and product comparisons.
• Recommend strategic responses and communication opportunities.
• Support management with market insights for business decisions.

Product Launch & Lifecycle Marketing

• Lead product marketing activities throughout the entire lifecycle including:
• Model year updates
• Facelifts
• Special editions
• Develop launch strategies, key messages, communication assets and product storytelling to maximise market impact.

Retail Experience & Product Display

• Improve showroom product communication.
• Support roadshows, exhibitions and motor shows.
• Enhance customer engagement throughout the retail journey.

Project & Resource Coordination

• Manage multiple product marketing projects simultaneously.
• Develop project briefs and execution requirements.
• Coordinate internal stakeholders and external partners to deliver marketing initiatives.
• Review deliverables to ensure alignment with business objectives and brand standards.
• Monitor project timelines, quality and budgets.

Qualifications & Competencies

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related discipline.
• Minimum 5–8 years of experience in product marketing, product management, brand marketing, or the automotive industry.
• Proven experience in developing product positioning, go-to-market strategies, and integrated marketing campaigns.
• Strong analytical skills with the ability to translate market insights into actionable marketing strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Passionate about automobiles, emerging technologies, and creating exceptional customer experiences.
• Energetic, enthusiastic, self-motivated, and proactive, with a hands-on approach to work.
• Naturally curious with a strong desire to continuously learn about new technologies, products, and market trends.
• Strong sense of ownership and accountability, with the ability to work independently in a fast-paced environment.
• Creative thinker with the ability to simplify complex technical concepts into compelling customer messages.
• Ability to manage multiple projects and collaborate effectively across cross-functional teams.
• Automotive or EV industry experience preferred