Marketing Executive

UR FASHION GROUP (THAILAND) CO., LTD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

UR FASHION GROUP (THAILAND) CO., LTD. is seeking a proactive Marketing Executive (Southeast Asia) to plan and execute campaigns, brand activations and promotions across Southeast Asia fashion retail stores.

You will work closely with local teams, external partners and Guangzhou HQ to boost brand awareness, drive store traffic and support business growth. The role involves coordinating campaigns, events and PR activities, managing vendors, and delivering insightful market data to optimize future

Qualifications

• Bachelor's degree in Marketing, Communications, Business, PR or a related field.
• 2–3 years of experience in marketing, event management, PR or retail marketing.
• Experience in fashion, lifestyle or retail industries is an added advantage.
• Hands-on experience in executing marketing campaigns, events and brand activations.
• Strong project management, communication and organisational skills.
• Experience working with external agencies, vendors or media partners.
• Proficient in English; Mandarin Chinese is highly preferred for communication with Guangzhou HQ.
• Willing to travel within Malaysia and Southeast Asia when required.

Responsibilities

• Plan and execute seasonal marketing campaigns across Southeast Asia.
• Coordinate store openings, in-store events and brand activations from planning to execution.
• Support media relations, PR activities and influencer collaborations.
• Liaise with external agencies and vendors to ensure timely, quality deliverables and cost control.
• Collaborate with Guangzhou HQ to align brand guidelines and campaign execution.
• Coordinate development and distribution of promotional materials and event collaterals.
• Monitor marketing expenses and prepare performance reports with recommendations.

Skills

Project management

Communication

Organisational skills

Education

Bachelor's degree in Marketing, Communications, Business, PR or related field

Job description

JobSummary Wearelookingforaproactiveandresults-drivenMarketingExecutive (Southeast Asia) to plan and execute marketing campaigns, brand activations and promotional activities across our fashion retail stores in Southeast Asia. This role involves close collaboration with local teams, external partners and Guangzhou HQ to enhance brand awareness, drive store traffic and support business growth.

KEY RESPONSIBILITIES

MarketingCampaigns:Plan and execute seasonal campaigns, store promotions and local marketing initiatives across Southeast Asia.

EventManagement:Coordinatestoreopenings,in-store events, brand activations and promotional activities from planning to execution.

PR&BrandCommunications:Supportmediarelations,PRactivities,influencercollaborationsandbrandpublicityinitiatives.

VendorManagement:Liaisewithexternalagencies,event organisers and vendors to ensure timely delivery, quality execution and cost control.

RegionalCollaboration:Work closely with local retail teams and Guangzhou HQ to align marketing strategies, brand guidelines and campaign execution.

MarketingMaterials:Coordinate the development and distribution of promotional materials, event collaterals and brand communications.

Budget&Reporting:Monitor marketing expenses, evaluate campaign performance and prepare reports with recommendations for improvement.

MarketInsights:Monitor competitor activities, consumer trends and local market opportunities to support marketing planning.

REQUIREMENTS

Bachelor's Degree in Marketing, Communications, Business, PR or a related field.

Preferably 2–3 years of experience in marketing, event management, PR or retail marketing.

Experience in fashion, lifestyle or retail industries is an added advantage.

Hands-on experience in executing marketing campaigns, events and brand activations.

Strong project management, communication and organisational skills.

Experience working with external agencies, vendors or media partners.

Proficient in English; Mandarin Chinese is highly preferred for communication with Guangzhou HQ.

Proactive, creative, detail-oriented and able to manage multiple projects in a fast-paced environment.

Willing to travel within Malaysia and Southeast Asia when required.