Senior Digital Media Lead: Campaigns & Content

Central Coldstorage Kuching Sdn. Bhd.; Kuching; On-site; MYR 36,000 - 43,000; Full time

Job summary

Central Coldstorage Kuching Sdn. Bhd. seeks a Content Lead to drive monthly content strategy, oversee briefs, and supervise a small creative team for social media, campaigns and brand assets in Malaysia.

The role includes planning digital support for memberships, promotions and events, and ensuring quality across videos, graphics and outputs, with a focus on Meta advertising performance.

Qualifications

• Diploma or Bachelor's degree in Marketing, Mass Communication, Multimedia, Digital Media, Graphic Design or a related field.
• Minimum 3-5 years working experience in social media, digital marketing, content production or brand communications; retail/FMCG preferred.
• Demonstrated experience in campaign planning, performance analysis, Meta advertising and cross-department coordination.
• Experience guiding a small creative/media team, with a portfolio covering content strategy, video/visual work and campaign results.
• Proficient in Meta Business Suite/Ads Manager, Photoshop, Illustrator, Canva and CapCut; familiar with TikTok Studio, XHS, GA4 and Bitly.

Responsibilities

• Lead monthly and campaign content strategy, setting content pillars, audiences, publishing priorities and performance goals.
• Provide direction to the Media Executive and Graphic Designers through clear briefs, priorities, deadlines and quality standards; approve outputs before release.
• Plan digital support for membership campaigns, promotions, products, outlets and events, including schedules and post-campaign review.
• Lead scripts, shoot lists, photo/video production, livestreams, on-camera support and final editing quality.
• Plan, execute and optimise Meta advertising within approved budgets, tracking reach, engagement, traffic, registrations and sales.
• Establish campaign tracking using Bitly, GA4 or other relevant tools and prepare monthly content and paid-media reports with recommendations.
• Maintain brand and information accuracy across social media, print materials, app visuals, in-store TVs and outlet displays.
• Manage KOLs and creative partners, develop SOPs/templates, maintain the media library and coordinate cross-department deliverables.

Skills

Content strategy

Campaign analysis

Team leadership

Brand communications

Education

Diploma or Bachelor's degree in Marketing, Mass Communication, Multimedia, Digital Media, Graphic Design or related field

Tools

Meta Business Suite/Ads Manager

Photoshop

Illustrator

Canva

CapCut

TikTok Studio

GA4

Bitly

Job description

Central Coldstorage Kuching Sdn. Bhd. seeks a Content Lead to drive monthly content strategy, oversee briefs, and supervise a small creative team for social media, campaigns and brand assets in Malaysia.

The role includes planning digital support for memberships, promotions and events, and ensuring quality across videos, graphics and outputs, with a focus on Meta advertising performance.