SENIOR DIGITAL MEDIA EXECUTIVE

Central Coldstorage Kuching Sdn Bhd; Kuching; On-site; MYR 36,000 - 43,000; Full time

Job summary

Central Coldstorage Kuching Sdn Bhd is seeking a content and digital marketing lead to drive monthly content strategy, campaigns, and brand consistency across media channels in Sarawak. The role oversees a small creative team and coordinates across departments.

You will manage Meta advertising, content production, and performance tracking, while ensuring timely briefs, deadlines, and high-quality outputs. This position offers growth within a dynamic retail/FMCG environment.

Qualifications

• Diploma or Bachelor's degree in Marketing, Mass Communication, Multimedia, Digital Media, Graphic Design or related field.
• 3–5 years in social media, digital marketing, content production or brand communications; retail/FMCG preferred.
• Demonstrated experience in campaign planning, performance analysis, Meta advertising and cross-department coordination.
• Experience guiding a small creative/media team, with a portfolio covering content strategy, video/visual work and campaign results.

Responsibilities

• Lead monthly and campaign content strategy with clear pillars, audiences, publishing priorities and goals.
• Provide direction to the Media Executive and Graphic Designers through briefs, priorities, deadlines and quality standards; approve outputs.
• Plan digital support for membership campaigns, promotions, products, outlets and events including schedules and post-campaign review.
• Lead scripts, shoot lists, photo/video production, livestreams, on-camera support and final editing quality.
• Plan, execute and optimise Meta advertising within approved budgets; track reach, engagement, traffic, registrations and sales.
• Establish campaign tracking using Bitly, GA4 or other tools; prepare monthly content and paid-media reports with recommendations.
• Maintain brand and information accuracy across social media, print materials, app visuals, in-store TVs and outlet displays.
• Manage KOLs and creative partners; develop SOPs/templates; maintain the media library; coordinate cross-department deliverables.

Skills

Content strategy

Campaign planning

Performance analysis

Team leadership

Cross-functional coordination

Brand communications

Digital marketing

Video/visual production

Education

Diploma or Bachelor's degree in Marketing/Multimedia

Tools

Meta Business Suite

Photoshop

Illustrator

Canva

CapCut

GA4

Bitly

TikTok Studio

XHS

Job description

Responsibilities: To lead monthly and campaign content strategy, setting content pillars, audiences, publishing priorities and performance goals; provide direction to the Media Executive and Graphic Designers through clear briefs, priorities, deadlines and quality standards; and approve outputs before release; plan digital support for membership campaigns, promotions, products, outlets and events, including schedules and post-campaign review; lead scripts, shoot lists, photo/video production, livestreams, on-camera support and final editing quality; plan, execute and optimise Meta advertising within approved budgets, tracking reach, engagement, traffic, registrations and sales; establish campaign tracking using Bitly, GA4 or other relevant tools and prepare monthly content and paid-media reports with recommendations; maintain brand and information accuracy across social media, print materials, app visuals, in-store TVs and outlet displays; manage KOLs and creative partners, develop SOPs/templates, maintain the media library and coordinate cross-department deliverables.

• Diploma or Bachelor's degree in Marketing, Mass Communication, Multimedia, Digital Media, Graphic Design or a related field.
• Minimum 3-5 years working experience in social media, digital marketing, content production or brand communications; retail/FMCG preferred. Salary RM3.5K and above depending on the qualification and experience.
• Demonstrated experience in campaign planning, performance analysis, Meta advertising and cross-department coordination.
• Experience guiding a small creative/media team, with a portfolio covering content strategy, video/visual work and campaign results.
• Proficient in Meta Business Suite/Ads Manager, Photoshop, Illustrator, Canva and CapCut; familiar with TikTok Studio, XHS, GA4 and Bitly.