Digital Marketing Specialist: Campaigns, Creatives & Lead Gen

Richmond Asia Group

Kuala Lumpur

On-site

MYR 48,000 - 86,000

Full time

2 days ago

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Job summary

Richmond Asia Group in Kuala Lumpur is seeking a creative Digital Marketing professional to join our sales & marketing team. You will drive digital campaigns, craft engaging content, and support lead generation for our property projects, collaborating with sales and project teams.

The role spans in-house advertising across Meta and Google Ads, content production with Canva/CapCut/InShot, and campaign optimisation.

Qualifications

Diploma or Degree in Digital Marketing, Marketing, Mass Communication, or multimedia.
2–5 years of digital marketing experience, preferably in performance marketing or lead generation.
Experience with Meta Ads and Google Ads is advantageous.
Familiarity with Canva, CapCut, InShot, or similar creative tools.
Strong communication and organizational skills.

Responsibilities

Plan, set up, execute, and manage in-house digital advertising campaigns across platforms such as Meta and Google Ads.
Develop eye-catching marketing creatives for property projects and campaigns.
Produce marketing assets including social visuals, short-form videos, banners, EDMs, and landing visuals.
Translate project highlights into compelling marketing content and advertising messages.
Coordinate timelines and campaign schedules for timely rollout of promotions.