Education Digital Marketing Lead for Student Growth

Victoria World Academy; Johor Bahru; On-site; MYR 45,000 - 76,000; Full time

Job summary

Victoria World Academy in Malaysia seeks a Digital Marketing Executive to grow our student base and boost brand visibility. You will plan, execute, and optimize campaigns across Meta Ads, Google Ads, TikTok, and YouTube to generate qualified student leads.

Create targeted content for parents and teens, manage our social presence, build landing pages and funnels, run A/B tests, and collaborate with Admissions to align campaigns with enrollment goals and intake periods.

Qualifications

• Degree in Sales, Digital Marketing, Business or related field.
• Proven sales and marketing experience, preferably in education.
• Strong knowledge of social media platforms and digital marketing tools.
• Creative mindset with excellent communication and content creation skills.
• Ability to develop marketing materials and storytelling content.

Responsibilities

• Plan, execute, and manage online marketing campaigns to generate qualified student leads.
• Create targeted content and ad creatives for parents and teens.
• Manage and grow presence across social platforms with engaging, conversion-focused posts.
• Develop landing pages, lead forms, and funnels to drive sign-ups and retargeting efforts.
• Track and optimize campaign performance using analytics tools.
• Conduct A/B tests to improve ad performance and conversions.
• Collaborate with Admissions to align campaigns with enrollment goals and intake periods.

Skills

Sales experience

Marketing expertise

Social media marketing

Content creation

Digital advertising

Education

Degree in Sales, Digital Marketing, Business or related field

Tools

Google Analytics

Meta Business Suite

Job description

Victoria World Academy in Malaysia seeks a Digital Marketing Executive to grow our student base and boost brand visibility. You will plan, execute, and optimize campaigns across Meta Ads, Google Ads, TikTok, and YouTube to generate qualified student leads.

Create targeted content for parents and teens, manage our social presence, build landing pages and funnels, run A/B tests, and collaborate with Admissions to align campaigns with enrollment goals and intake periods.