Senior Digital Marketing Lead: Campaigns & Analytics

Genting Property; Kulai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Genting Property seeks an experienced Digital Marketing professional to lead end-to-end campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms. The role focuses on analytics, performance reporting and aligning content with multilingual audiences in English and Mandarin.

You will coordinate with internal teams and external partners, manage CMS and CRM systems, and deliver data-driven recommendations to boost lead generation and project visibility.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.
• 3–5 years of digital marketing or performance marketing experience.
• Hands-on with Google Ads, Meta Ads Manager, GA4 and Search Console.
• Experience with website CMS, CRM, lead tracking and campaign reporting.
• Familiarity with SEO tools: SEMrush, Ahrefs, Moz, Similarweb or equivalents.
• Strong analytical ability to translate data into actionable recommendations.
• Fluent in English, Bahasa Malaysia and Mandarin is an advantage.

Responsibilities

• Plan, manage and optimise digital campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms.
• Monitor expenditure, lead volume, CPL, conversions and overall campaign performance.
• Analyse results and recommend optimisations for targeting, creative/content, budgets and landing pages.
• Develop multilingual website content and landing pages in English and Mandarin.
• Coordinate with internal teams and external partners to deliver campaigns and resolve issues.
• Prepare monthly marketing reports and translate data into actionable recommendations for management.

Skills

Google Ads

Meta Ads Manager

Google Analytics 4

Google Search Console

SEO

Content management

Multilingual content

CRM platforms

Lead tracking

Campaign reporting

Data analytics

Stakeholder management

Languages: English, Bahasa Malaysia, &

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field

Tools

SEMrush

Ahrefs

Moz

Similarweb

Job description

Genting Property seeks an experienced Digital Marketing professional to lead end-to-end campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms. The role focuses on analytics, performance reporting and aligning content with multilingual audiences in English and Mandarin.

You will coordinate with internal teams and external partners, manage CMS and CRM systems, and deliver data-driven recommendations to boost lead generation and project visibility.