Senior Performance Marketing Specialist (Google Ads & Social Media)

SG ActivaMedia (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 61,000 - 73,000; Full time

Benefits offered by this job

Dental & Medical Claims

Flexible hours

Career progression

Job summary

SG ActivaMedia (M) Sdn Bhd in Kuala Lumpur is seeking a Senior Performance Marketing Specialist to drive Google Ads and social media campaigns, focusing on data-driven results and ROI. You will optimize keywords, bids, A/B tests, and landing pages while staying current with industry trends.

The role requires hands-on SEM/Meta Ads experience, strong analytical skills, and the ability to communicate in Mandarin for Mandarin-speaking clients. Flexible hours and a clear career path are offered.

Qualifications

• 2–4 years of experience in digital or performance marketing.
• Hands-on Google Ads or Meta Ads experience.
• Mandarin speaking ability to support Mandarin-speaking clients.
• Agency experience is a plus.

Responsibilities

• Manage and optimise Google SEM & Social Media campaigns to meet KPIs and ROI.
• Stay updated with trends, tools, and best practices for Social Media & Google Ads.
• Support planning and execution of social media campaigns (e.g. Meta Ads).
• Analyse campaign performance (CTR, CPC, CPA, conversions) to improve efficiency.
• Collaborate with creative, content, and web teams to improve ads and landing pages.
• Identify opportunities to grow client accounts through integrated search and social strategies.

Skills

Google Ads

Meta Ads

Campaign optimization

Data analysis

Mandarin speaking

Job description

Senior Performance Marketing Specialist (Google Ads & Social Media)

SG ActivaMedia (M) Sdn Bhd is a leading digital marketing agency and part of the regional Activa Media Group, one of Southeast Asia's pioneers in search and performance marketing.

We are seeking a SEM-focused Digital Marketing Executive with hands‑on Google Ads experience and working knowledge of social media advertising to deliver data‑driven, measurable outcomes.

Why Join Us?

• Competitive Salary up to RM 6,000
• Strategic location – nearby KTM & LRT stations in KL
• Flexible hours
• Clear career progression
• Dental & Medical Claims

Manage and optimise Google SEM & Social Media campaigns to meet KPIs and ROI goals, including keyword strategy, bidding, A/B testing, and ongoing optimisation.

Stay updated with Social Media & Google Ads trends, tools, and best practices

Support planning and execution of social media advertising campaigns (e.g. Meta Ads), including audience targeting, ad set­up, optimisation, and performance monitoring

Analyse campaign performance (CTR, CPC, CPA, conversions) to improve efficiency and lead quality.

Collaborate with creative, content, and web teams to improve ads and landing pages

Identify opportunities to grow client accounts and enhance digital performance through integrated search and social strategies.

Our Requirements

• 2–4 years of experience in digital or performance marketing
• Strong hands‑on experience in Google Ads (SEM) or META ads is required
• Exposure to social media advertising (Meta Ads or similar platforms)
• Strong understanding of campaign optimisation and performance marketing principles
• Ability to communicate in Mandarin to support Mandarin‑speaking clients
• Comfortable working with performance data (CTR, CPC, CPA, conversions)
• Strong SEM knowledge, with the ability to support social media campaigns within an integrated marketing strategy
• Experience working in an agency environment is a plus