Senior Digital Marketing Executive

Genting Property; Kulai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Genting Property seeks an experienced Digital Marketing professional to lead end-to-end campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms. The role focuses on analytics, performance reporting and aligning content with multilingual audiences in English and Mandarin.

You will coordinate with internal teams and external partners, manage CMS and CRM systems, and deliver data-driven recommendations to boost lead generation and project visibility.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.
• 3–5 years of digital marketing or performance marketing experience.
• Hands-on with Google Ads, Meta Ads Manager, GA4 and Search Console.
• Experience with website CMS, CRM, lead tracking and campaign reporting.
• Familiarity with SEO tools: SEMrush, Ahrefs, Moz, Similarweb or equivalents.
• Strong analytical ability to translate data into actionable recommendations.
• Fluent in English, Bahasa Malaysia and Mandarin is an advantage.

Responsibilities

• Plan, manage and optimise digital campaigns across Google Ads, Meta, LinkedIn, TikTok and other platforms.
• Monitor expenditure, lead volume, CPL, conversions and overall campaign performance.
• Analyse results and recommend optimisations for targeting, creative/content, budgets and landing pages.
• Develop multilingual website content and landing pages in English and Mandarin.
• Coordinate with internal teams and external partners to deliver campaigns and resolve issues.
• Prepare monthly marketing reports and translate data into actionable recommendations for management.

Skills

Google Ads

Meta Ads Manager

Google Analytics 4

Google Search Console

SEO

Content management

Multilingual content

CRM platforms

Lead tracking

Campaign reporting

Data analytics

Stakeholder management

Languages: English, Bahasa Malaysia, &

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field

Tools

SEMrush

Ahrefs

Moz

Similarweb

Job description

Job Description:

1. Digital Campaign Management

• Plan, manage and optimise digital campaigns across Google Ads, Meta, LinkedIn, TikTok and other relevant platforms.
• Monitor advertising expenditure, lead volume, Cost Per Lead, conversions and overall campaign performance.
• Analyse campaign results and recommend improvements to audience targeting, creative content, budgets, landing pages and lead generation.
• Explore new digital platforms, tools and artificial intelligence marketing opportunities that can improve visibility, efficiency and performance.

2. Analytics and Performance Reporting

• Manage Google Analytics 4, Google Search Console and other relevant analytics platforms.
• Establish tracking standards, performance benchmarks and reporting dashboards for Genting Property and its project brands.
• Prepare monthly digital marketing reports covering advertising expenditure, website performance, lead generation, conversion tracking and campaign effectiveness.
• Translate performance data into clear recommendations and practical actions for management and project teams.

3. Website and Digital Content Management

• Manage and update corporate and project websites with project information, news, events, construction updates, campaign content and landing pages.
• Develop website content, digital advertising copy, calls to action and campaign landing pages.
• Coordinate multilingual website content in English and Mandarin, ensuring information is accurate, current and consistent across language versions.
• Work with internal and external stakeholders on technical, legal or specialised website content when required.

4. Search Visibility and Digital Discovery

• Improve Search Engine Optimisation, Answer Engine Optimisation and Generative Engine Optimisation visibility across Genting Property and its project brands.
• Conduct keyword research, competitor analysis and regular website performance reviews.
• Improve website structure, content quality, search visibility and conversion performance.
• Use tools such as SEMrush, Ahrefs, Moz, Similarweb or equivalent platforms to identify opportunities and monitor results.

5. CRM and Lead Management

• Support daily CRM operations and troubleshoot issues affecting lead capture, source tracking, project assignment and distribution to the relevant Sales and Marketing teams.
• Monitor the connection between digital advertising, website enquiries, landing pages and CRM records.
• Support improvements to lead tracking, campaign attribution and reporting accuracy.
• Provide digital marketing, CRM, reporting and lead generation support to the Sales and Marketing teams when required.

6. Stakeholder and Project Coordination

• Coordinate with internal departments, Sales and Marketing teams, agencies, website vendors, CRM providers and other external stakeholders to deliver campaigns and resolve digital issues.
• Review Mandarin materials and communicate with agencies, business partners and stakeholders from China when required.
• Support digital marketing activities for Genting Indahpura, Genting Pura Kencana, Genting Industrial City, Johor Tech Smart City and other current or future projects.
• Take ownership of assigned projects and undertake other marketing, digital, project support and administrative responsibilities assigned by management according to business requirements.

Job Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.
• Minimum three to five years of relevant experience in digital marketing, performance marketing or a related role.
• Practical experience with Google Ads, Meta Ads Manager, Google Analytics 4 and Google Search Console.
• Experience with website content management systems, CRM platforms, lead tracking, conversion tracking and campaign reporting.
• Familiarity with SEMrush or other SEO, analytics, keyword research and competitor analysis tools such as Ahrefs, Moz, Similarweb or equivalent platforms.
• Good understanding of SEO, digital analytics, landing page optimisation and digital lead generation.
• Understanding of Account Based Marketing strategies, audience targeting and business to business campaign frameworks would be an advantage.
• Experience managing multilingual website content in English and Mandarin would be an advantage.
• Strong analytical ability with the confidence to translate performance data into practical recommendations.
• Strong communication, coordination and stakeholder management skills.
• Strong written and spoken command of English, Bahasa Malaysia and Mandarin, as the role will coordinate with internal and external stakeholders, including business partners and stakeholders from China.
• Able to take ownership, establish new processes and work independently with limited supervision.
• Comfortable testing new ideas, learning new tools and improving existing ways of working.
• Able to manage multiple projects, urgent requests, deadlines and changing priorities.
• Good working knowledge of Microsoft 365 applications, particularly PowerPoint, Word and Excel.
• Experience in property development, township development, industrial property, technology, business to business marketing or a related industry would be an advantage.
• Willing to travel to project locations and occasionally work outside normal office hours for launches, events and urgent business requirements.