Senior Digital Marketing Executive

WeTrade Capital Limited; Kuala Lumpur; Hybrid; MYR 60,000 - 100,000; Full time

Benefits offered by this job

13th month salary as annual bonus

EPF employer contribution (up to 15%)

Monthly lunches and company events

Snacks and beverages

Job summary

WeTrade Capital Limited is seeking a Senior Digital Marketing Executive to lead the development and execution of integrated digital strategies across paid advertising, content creation, and social media to boost engagement, brand visibility, and conversions in Southeast Asia.

You will partner with creative and product teams, manage multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube), analyze performance, and optimize messaging to achieve KPIs.

Qualifications

• Diploma or degree in Marketing, Digital Media, Communications or related field.
• 3–5 years in social media management or similar role.
• Proven track record in end‑to‑end digital campaigns and KPI achievement.
• Experience managing multi‑channel social media accounts and content creation (FB/IG/TikTok/YouTube/LinkedIn).
• Strong proficiency in Google Ads, Meta Ads, and social platforms.
• Ability to develop content for social media and collaborate cross‑functionally.
• Creative thinking and problem‑solving abilities.
• Hybrid work model with remote and in‑office flexibility.
• 13th month salary as annual bonus.
• Up to 15% EPF employer contribution to Employees Provident Fund.

Responsibilities

• Plan, execute, and optimize paid digital advertising campaigns across platforms like Google Ads and Meta Ads.
• Develop content strategies aligned with business goals and target audiences.
• Collaborate with creative teams on ad creatives and content.
• Use audience insights to refine messaging and targeting.
• Design and manage multi‑channel campaigns with timely execution.
• Monitor campaigns, troubleshoot issues, and adjust for performance.
• Conduct A/B testing on ad copy, formats, and landing pages.
• Oversee organic and paid social media strategies for growth and conversions.
• Track, analyze, and report on key performance metrics.
• Provide actionable ROI recommendations to achieve business goals.

Skills

Google Ads

Meta Ads

Content creation

Analytics

Social media management

Campaign leadership

Education

Diploma or Bachelor's in Marketing/Digital Media/Communications

Tools

LinkedIn

YouTube

Job description

The Senior Digital Marketing Executive will oversee the development and execution of integrated digital strategies, focusing on advertising, content creation, and social media to drive engagement, brand visibility, and conversions. This role requires strong analytical skills, creativity, and leadership to manage campaigns, optimize performance, and deliver impactful results.

Key responsibilities

Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and YouTube

Develop compelling content strategies that align with business goals and resonate with target audiences

Work closely with creative teams to produce engaging ad creatives and content

Utilize audience research and insights to refine messaging and targeting

Design, implement, and manage multi-channel marketing campaigns, ensuring timely execution and alignment with marketing objectives

Monitor campaign progress, troubleshoot issues, and make real-time adjustments for improved performance

Conduct A/B testing to enhance campaign effectiveness, including ad copy, creative formats, and landing pages

Oversee organic and paid strategies for social media platforms, focusing on audience growth, engagement, and conversions

Track, analyze, and report on key performance metrics for advertising campaigns, social media, and overall digital marketing efforts

Provide actionable insights and recommendations to enhance ROI and achieve business goals

About you

At least Diploma or Bachelor's degree in Marketing, Digital Media, Communications, or related fields

At least 3-5 years of experience in social media management or a similar role

Proven track record in managing end-to-end digital campaigns and achieving KPIs

Demonstrated success in managing multi-channel social media accounts and content creation (Facebook, Instagram, TikTok, YouTube, LinkedIn and more)

Strong proficiency in Google Ads, Meta Ads, and social media platforms

Ability in development of content for social media

Ability to work collaboratively with cross-functional teams

Creative thinking and problem-solving abilities

Hybrid working model with flexibility of remote and in-office work

13th month salary as annual bonus

Up to 15% EPF employer contribution towards Employees Provident Fund

Monthly lunches and company events

Free-flowing snacks and beverages

About us

WeTrade Capital Limited is a financial broker regulated by Labuan FSA dedicated to cultivating confidence and trust among traders, operating internationally across Southeast Asia and Latin America. WeTrade provides a secure, seamless, and user-friendly platform for growth in the world of trading.