Digital Marketing Executive cum Content Creator

C&C Financial Solution; Johor Bahru; On-site; MYR 47,000 - 69,000; Full time

Job summary

C&C Financial Solution is seeking a Digital Marketing Executive cum Content Creator to transform approved marketing plans into engaging content and execute digital campaigns. The role focuses on content ideation, photography, videography, editing, graphic design, social media publishing and campaign support.

You will collaborate with the Marketing Manager and Sales team to ensure timely, accurate and brand‑consistent activities.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or a related field.
• At least 1–3 years of relevant experience in content creation, digital marketing or social media management.
• Strong portfolio demonstrating videos, photography, designs or social media content personally created.
• Able to handle content planning, photography, videography and video editing independently.
• Proficient in CapCut, Adobe Premiere Pro or equivalent video-editing software.
• Familiar with Canva, Adobe Photoshop, Illustrator or equivalent design software.
• Familiar with Facebook, Instagram, TikTok, XiaoHongShu and other major social media platforms.
• Basic working knowledge of Meta Business Suite, Meta Ads Manager, Google Ads and Google Analytics.
• Basic knowledge of WordPress, website content management and SEO will be an advantage.

Responsibilities

• Execute approved marketing campaigns and content plans according to the direction provided by the Marketing Manager or Management.
• Brainstorm content ideas and turn marketing briefs into video concepts, scripts, captions, storyboards and social media posts.
• Plan and conduct photo and video shoots for social media, advertisements, corporate activities and promotional campaigns.
• Edit short-form videos for Facebook, Instagram Reels, TikTok, XiaoHongShu and other relevant platforms.
• Design social media posts, carousels, advertisements, banners and other marketing materials.
• Prepare and manage the day‑to‑day publishing of content across the company’s social media platforms.
• Maintain the content calendar and ensure all approved content is completed and published accurately and on schedule.
• Assist in setting up and monitoring Meta Ads and Google Ads based on approved campaign objectives, budgets, audiences and creatives.
• Conduct daily campaign checks, update advertising creatives and assist with A/B testing under the direction of the Marketing Manager.
• Compile weekly and monthly campaign data, including Reach, Engagement, CTR, Leads, CPL and other relevant performance indicators.
• Monitor social media trends, competitor content and audience behaviour to identify suitable content opportunities.
• Perform routine website and landing‑page updates, including uploading text, images, articles and promotional information.
• Implement basic SEO updates such as keywords, page titles, descriptions, image optimisation and content formatting.
• Work with the Sales team to obtain feedback on lead quality and prepare suitable marketing materials.
• Organise and maintain content files, raw footage, completed artwork and other digital marketing assets.
• Ensure all published content is accurate, professional, brand‑consistent and compliant with applicable financial industry requirements.

Skills

Content creation

Digital marketing

Social media management

Video editing

Photography

Graphic design

SEO basics

Education

Diploma or Bachelor’s in Marketing/Digital Marketing/Multimedia

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Photoshop

Illustrator

WordPress

Meta Business Suite

Meta Ads Manager

Google Ads

Google Analytics

Job description

We are looking for a creative and hands‑on Digital Marketing Executive cum Content Creator to turn approved marketing plans into engaging content and well‑executed digital campaigns.

This is primarily an execution-focused role covering content ideation, photography, videography, video editing, graphic design, social media publishing and campaign support.

You will work closely with the Marketing Manager and Sales team to ensure marketing activities are delivered accurately, consistently and on time.

Key Responsibilities

Execute approved marketing campaigns and content plans according to the direction provided by the Marketing Manager or Management.

Brainstorm content ideas and turn marketing briefs into video concepts, scripts, captions, storyboards and social media posts.

Plan and conduct photo and video shoots for social media, advertisements, corporate activities and promotional campaigns.

Edit short-form videos for Facebook, Instagram Reels, TikTok, XiaoHongShu and other relevant platforms.

Design social media posts, carousels, advertisements, banners and other marketing materials.

Prepare and manage the day‑to‑day publishing of content across the company’s social media platforms.

Maintain the content calendar and ensure all approved content is completed and published accurately and on schedule.

Assist in setting up and monitoring Meta Ads and Google Ads based on approved campaign objectives, budgets, audiences and creatives.

Conduct daily campaign checks, update advertising creatives and assist with A/B testing under the direction of the Marketing Manager.

Compile weekly and monthly campaign data, including Reach, Engagement, CTR, Leads, CPL and other relevant performance indicators.

Monitor social media trends, competitor content and audience behaviour to identify suitable content opportunities.

Perform routine website and landing‑page updates, including uploading text, images, articles and promotional information.

Implement basic SEO updates such as keywords, page titles, descriptions, image optimisation and content formatting.

Work with the Sales team to obtain feedback on lead quality and prepare suitable marketing materials.

Organise and maintain content files, raw footage, completed artwork and other digital marketing assets.

Ensure all published content is accurate, professional, brand‑consistent and compliant with applicable financial industry requirements.

Requirements

Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or a related field.

At least 1–3 years of relevant experience in content creation, digital marketing or social media management.

Strong portfolio demonstrating videos, photography, designs or social media content personally created.

Able to handle content planning, photography, videography and video editing independently.

Proficient in CapCut, Adobe Premiere Pro or equivalent video‑editing software.

Familiar with Canva, Adobe Photoshop, Illustrator or equivalent design software.

Familiar with Facebook, Instagram, TikTok, XiaoHongShu and other major social media platforms.

Basic working knowledge of Meta Business Suite, Meta Ads Manager, Google Ads and Google Analytics.

Basic knowledge of WordPress, website content management and SEO will be an advantage.

Good visual sense, copywriting ability and understanding of social media trends.

Able to follow campaign briefs, manage deadlines and deliver work consistently.

Proficiency in English and Mandarin, both spoken and written, is preferred, as the role supports Mandarin-language content and target audiences.

Knowledge of Bahasa Malaysia will be an added advantage.

Experience in Financial Services, Banking, FinTech, Professional Services or B2B marketing will be an advantage.

Responsible, detail‑oriented, proactive and receptive to feedback.

What We’re Looking For

We are looking for someone who can take a content brief and turn it into a completed deliverable—from idea and production to editing and publishing.

You should be comfortable handling day‑to‑day execution while working within the marketing strategy and direction set by the Marketing Manager.

Why Join Us?

Attractive Basic Salary

Performance‑Based Incentives

Hands‑On Exposure to Digital Marketing and Content Production

Creative Freedom to Contribute New Ideas

Career Growth towards Senior Digital Marketing Executive

Exposure to the Financial Services and SME Market

Fast‑Growing and Entrepreneurial Working Environment

Location: Mount Austin, Johor Bahru

Working Hour: Monday - Friday, 9am to 6pm