CRM & Lifecycle Strategy Lead (Hybrid)

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 50,000 - 78,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Job summary

Digitas in Kuala Lumpur is seeking an outstanding CRM Executive Strategy to join the Customer Experience team. You’ll translate consumer insights into end-to-end CRM journeys across owned, earned, and paid touchpoints, aligning with strategy leads, creative, data, and operations.

The role focuses on developing CRM, lifecycle, loyalty, and engagement strategies to drive acquisition, engagement, and retention, with opportunities to influence campaigns and client direction in a fast-paced,

Qualifications

• 1–3 years’ experience in CRM, CX, digital marketing, data analysis, or related roles.
• Skilled at interpreting data and insights to drive strategy and recommendations.
• Solid understanding of digital ecosystems, social platforms, and customer engagement.
• Strong analytical, problem-solving, and organisational skills, able to juggle multiple priorities.
• Able to translate insights and strategy into clear, actionable briefs and deliverables.
• Confident communicator, capable of engaging with clients and cross-functional teams.
• Thrives in a fast-paced, collaborative environment.

Responsibilities

• Support development of CRM, lifecycle, loyalty and customer engagement strategies that drive acquisition, engagement, conversion and retention.
• Use customer, behavioural and campaign data to identify audience segments, journey opportunities, personalisation and next-best actions.
• Translate strategy into clear customer journeys, communication plans and campaign briefs across DM, push notifications, in-app messaging, WhatsApp and other touchpoints.
• Partner with creative, media, data, technology, analytics and operations teams to deliver connected experiences across paid, owned and earned channels.
• Review campaign performance, contribute to test-and-learn plans and recommend opportunities for ongoing optimisation.
• Develop and present clear strategic recommendations, manage feedback and align clients and internal stakeholders on the direction.

Skills

CRM

CX

Digital marketing

Data analysis

Stakeholder management

Job description

Digitas in Kuala Lumpur is seeking an outstanding CRM Executive Strategy to join the Customer Experience team. You’ll translate consumer insights into end-to-end CRM journeys across owned, earned, and paid touchpoints, aligning with strategy leads, creative, data, and operations.

The role focuses on developing CRM, lifecycle, loyalty, and engagement strategies to drive acquisition, engagement, and retention, with opportunities to influence campaigns and client direction in a fast-paced,