Senior CRM Campaigns Lead — Flexible Work

zalora; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Career growth

Wellbeing focus

Flexible work arrangements

Friendly, team-driven culture

Career development resources

Job summary

ZALORA is seeking a CRM/Retention Marketing specialist to lead cross‑regional campaigns across Malaysia, Singapore and Hong Kong. You will own the content calendar, segments, and the end‑to‑end execution of emails, push notifications and other CRM touchpoints.

The role requires 3–5 years in CRM/retention marketing within ecommerce or digital subscriptions, with strong data interpretation skills and a knack for localization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years of hands-on experience in CRM/retention marketing, ideally in e-commerce, retail, or digital subscription businesses.
• Proven track record running multi-channel campaigns (email + push; SMS/WhatsApp/app inbox a plus).

Responsibilities

• Plan and execute CRM campaigns across Malaysia, Singapore and Hong Kong.
• Build audience segments based on behavior and priorities.
• Coordinate calendars with marketing, onsite, performance marketing and commercial teams.
• Set up, QA and launch campaigns in MoEngage/Braze or similar platforms.

Skills

CRM marketing

Retention marketing

Multi-channel campaigns

A/B testing

Data analysis

Copywriting

Localization

Stakeholder management

E-commerce CRM

Cantonese/Mandarin translations

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

ZALORA is seeking a CRM/Retention Marketing specialist to lead cross‑regional campaigns across Malaysia, Singapore and Hong Kong. You will own the content calendar, segments, and the end‑to‑end execution of emails, push notifications and other CRM touchpoints.

The role requires 3–5 years in CRM/retention marketing within ecommerce or digital subscriptions, with strong data interpretation skills and a knack for localization.