Senior Executive- CRM

ZALORA SOUTH EAST ASIA PTE LTD; Kuala Lumpur; On-site; MYR 54,000 - 90,000; Full time

Job summary

ZALORA South East Asia PTE LTD is seeking a CRM Campaign Planner to lead the content calendar and execute multi‑channel CRM campaigns (emails, push, SMS) across Malaysia, Singapore and Hong Kong, building segments from behavior and preferences and coordinating with marketing and commercial teams.

The role also entails setting up, QA'ing and launching campaigns in MoEngage/Braze or similar platforms, tracking performance, and delivering insights to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.

Responsibilities

• Lead content calendar and execution of CRM campaigns across Malaysia, Singapore and Hong Kong.

Skills

CRM

Campaign Planning

A/B Testing

Data Analysis

Multichannel Marketing

Copywriting

Cantonese/Mandarin

Stakeholder Mgmt

Education

Bachelor's degree in Marketing

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3 - 5 years of hands‑on experience in CRM / retention marketing, ideally in e‑commerce, retail, or digital subscription businesses.
• Proven track record running multi‑channel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).

Skills & Competencies

• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Hands‑on experience with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM.
• Copywriting and translations in Cantonese/Mandarin.

Wonder how it’s like to build your career with ZALORA? Inspired by employees, we believe you’ll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team‑fueled culture
• Career growth aligned to your professional and personal needs and goals

Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large‑scale e‑commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.