Senior Category & Channel Development Executive

Danone; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Danone is seeking a skilled Ecommerce Marketing professional to lead online planning, manage assortment, pricing, promotions and media investments while driving ROI and shopper conversion across online platforms.

The role includes coordinating trade sampling and roadshow activations with cross-functional teams, leveraging digital marketing experience and MS Office proficiency to optimize the eCommerce shopper journey.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 2–5 years of relevant experience in FMCG, consumer goods, eRetailers, or related industries.
• Experience in roles such as Channel & Category Development Manager, Trade Marketing Manager, Category Manager, Marketing Solutions Manager, or similar commercial and marketing positions.
• Additional exposure to digital marketing and performance marketing will be an added advantage.
• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good understanding of the eCommerce shopper journey and eCommerce ecosystem.
• Knowledge of eCommerce digital media solutions, including CPAs, Marketing Solutions, and related digital marketing platforms.
• Strong analytical, communication, and stakeholder management skills with the ability to work effectively across cross-functional teams.

Responsibilities

• Lead the development and execution of Ecommerce Online planning across assortment, pricing, promotions, media investments, ROI and shopper conversion.
• Coordinate trade sampling and roadshow activations with cross-functional stakeholders.
• Drive Ecommerce strategy to optimize online performance and customer experience.

Skills

Excel

PowerPoint

Ecommerce knowledge

Digital marketing exposure

Analytical skills

Stakeholder management

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Tools

MS Office

Job description

About The Job

This role leads to the development and effective Ecommerce Online planning execution by managing assortment, pricing, promotions, media investments, ROI and shopper conversion across online platforms. In addition, the candidate executes the trade sampling and roadshow activations by coordinating operational requirements and cross function stakeholders.

About The Job

This role leads to the development and effective Ecommerce Online planning execution by managing assortment, pricing, promotions, media investments, ROI and shopper conversion across online platforms. In addition, the candidate executes the trade sampling and roadshow activations by coordinating operational requirements and cross function stakeholders.

About You

• Minimum Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 2 years to 5 years of relevant experience, in FMCG, consumer goods, eRetailers, or related industries.
• Experience in roles such as Channel & Category Development Manager, Trade Marketing Manager, Category Manager, Marketing Solutions Manager, or similar commercial and marketing positions.
• Additional exposure to digital marketing and performance marketing will be an added advantage.
• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good understanding of the eCommerce shopper journey and eCommerce ecosystem.
• Knowledge of eCommerce digital media solutions, including CPAS, Marketing Solutions, and related digital marketing platforms.
• Strong analytical, communication, and stakeholder management skills with the ability to work effectively across cross-functional teams.

About us

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website athttps://careers.danone.com/sea/en/home.html

What's next

Willing to start your meaningful journey?