Senior Ecommerce Category & Channel Lead

UNAVAILABLE; Kuala Lumpur; On-site; MYR 89,000 - 167,000; Full time

Job summary

Danone is seeking a business-focused professional to lead Ecommerce planning and online execution, overseeing assortment, pricing, promotions, media investments and ROI to boost shopper conversion. You will coordinate trade sampling and roadshow activations with cross-functional teams to deliver impactful consumer experiences.

The role emphasizes collaboration with marketing, sales and digital media, leveraging CPAS and marketing solutions to optimize performance across platforms.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 2–5 years of relevant experience in FMCG, consumer goods, eRetailers, or related industries.
• Experience in roles such as Channel & Category Development Manager, Trade Marketing Manager, Category Manager, Marketing Solutions Manager, or similar commercial positions.
• Additional exposure to digital marketing and performance marketing will be an added advantage.
• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good understanding of the eCommerce shopper journey and eCommerce ecosystem.
• Knowledge of eCommerce digital media solutions, including CPAS, Marketing Solutions, and related digital marketing platforms.
• Strong analytical, communication, and stakeholder management skills with the ability to work effectively across cross-functional teams.

Responsibilities

• Lead ecommerce planning and execution across online platforms, managing assortment, pricing, promotions, media investments, ROI and shopper conversion.
• Coordinate trade sampling and roadshow activations by aligning operational requirements with cross-functional stakeholders.

Job description

Danone is seeking a business-focused professional to lead Ecommerce planning and online execution, overseeing assortment, pricing, promotions, media investments and ROI to boost shopper conversion. You will coordinate trade sampling and roadshow activations with cross-functional teams to deliver impactful consumer experiences.

The role emphasizes collaboration with marketing, sales and digital media, leveraging CPAS and marketing solutions to optimize performance across platforms.