Senior Category & Channel Development Executive

UNAVAILABLE; Kuala Lumpur; On-site; MYR 89,000 - 167,000; Full time

Job summary

Danone is seeking a business-focused professional to lead Ecommerce planning and online execution, overseeing assortment, pricing, promotions, media investments and ROI to boost shopper conversion. You will coordinate trade sampling and roadshow activations with cross-functional teams to deliver impactful consumer experiences.

The role emphasizes collaboration with marketing, sales and digital media, leveraging CPAS and marketing solutions to optimize performance across platforms.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 2–5 years of relevant experience in FMCG, consumer goods, eRetailers, or related industries.
• Experience in roles such as Channel & Category Development Manager, Trade Marketing Manager, Category Manager, Marketing Solutions Manager, or similar commercial positions.
• Additional exposure to digital marketing and performance marketing will be an added advantage.
• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good understanding of the eCommerce shopper journey and eCommerce ecosystem.
• Knowledge of eCommerce digital media solutions, including CPAS, Marketing Solutions, and related digital marketing platforms.
• Strong analytical, communication, and stakeholder management skills with the ability to work effectively across cross-functional teams.

Responsibilities

• Lead ecommerce planning and execution across online platforms, managing assortment, pricing, promotions, media investments, ROI and shopper conversion.
• Coordinate trade sampling and roadshow activations by aligning operational requirements with cross-functional stakeholders.

Job description

Short Intro and About the Job

This role leads to the development and effective Ecommerce Online planning execution by managing assortment, pricing, promotions, media investments, ROI and shopper conversion across online platforms. In addition, the candidate executes the trade sampling and roadshow activations by coordinating operational requirements and cross function stakeholders.

About You

• Minimum Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 2 years to 5 years of relevant experience,in FMCG, consumer goods, eRetailers, or related industries.
• Experience in roles such as Channel & Category Development Manager, Trade Marketing Manager, Category Manager, Marketing Solutions Manager, or similar commercial and marketing positions.
• Additional exposure to digital marketing and performance marketing will be an added advantage.
• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good understanding of the eCommerce shopper journey and eCommerce ecosystem.
• Knowledge of eCommerce digital media solutions, including CPAS, Marketing Solutions, and related digital marketing platforms.
• Strong analytical, communication, and stakeholder management skills with the ability to work effectively across cross-functional teams.

About Us, We offer and What's next

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website athttps://careers.danone.com/sea/en/home.html