Senior Associate - Workforce Management

PwC; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

PwC Malaysia is seeking a Senior Associate in our Workforce Management practice to help clients deliver AI-enabled workforce and HR transformations. You will mentor junior members, manage workstreams end-to-end, and apply analytics, AI, and digital tools to improve people strategies, governance, and service delivery across local, regional, and global client projects.

Responsibilities include building data sets, driving HR analytics, supporting business development, and ensuring risk management.

Qualifications

• Degree in any discipline; HR management degree is a plus.
• 2–3 years in workforce management or related consulting roles.
• Experience using AI-powered tools to enhance productivity and client deliverables.

Responsibilities

• Proactively assist in the management of several clients, reporting to Managers and above.
• Support effective working relationships directly with clients.
• Contribute to delivering technology-enabled workforce and HR transformation solutions.
• Apply digital tools, analytics, and AI capabilities in the delivery of client work.
• Ability to operationalize AI tools in day-to-day work, including designing structured prompts and validating outputs.
• Contribute to the development of your own technical acumen.
• Be actively involved in business development activities to identify opportunities.
• Develop proposals as part of team pursuit of advisory engagements.
• Ensure deliverables adhere to PwC policies and risk management requirements.
• Stay abreast of industry trends in workforce management and AI.

Skills

People analytics

HR tech

AI capabilities

Data analysis

Excel

Power BI

Python/R

Education

Bachelor's degree

HR management background

Tools

Copilot

ChatGPT

Harvey

Excel

Power BI

Tableau

Python

R

Job description

Line of Service

Tax

Industry/Sector

Not Applicable

Specialism

General Tax Consulting

Management Level

Senior Associate

Job Description & Summary

At PwC, our Workforce team focuses on helping organizations deliver sustainable outcomes through their people. We are seeking individuals who are passionate about shaping the future AI enhanced workforce, with a strong interest in leveraging AI, analytics and digital technologies to deliver innovative AI enhanced workforce solutions.

As a Senior Associate within our Workforce Management practice, you will work as part of a team of problem solvers, helping clients solve complex business issues from strategy to execution. You will play a key role in drivingtechnology-enabled, AI-enhancedworkforce and HR transformationsolutions, while mentoring junior team members and managing workstreams end-to-end.

Weadvisea range of local,regionaland global clients on all aspects ofpeoplestrategy, underlyingcomplianceand governance in many areas of business-driven HR programmes.

You should be interested in building andshowcasingyour skills within the following areas:

• People analytics -Leveragingdata and AI to drive workforce decisions, designing analytics frameworks, performing quantitative/qualitative research

• HR operating model - Aligning HR capabilities and structure to deliver value in line with business strategy.

• HR service delivery – Exploring different service delivery models (eg.Shared services,outsourcing)andleveragingtechnology and automation to drive smart and intuitive people practices.

• Employee experience – Be able to think differently, usage of design thinking to develop HR practices that engages the mindset andbehavioursof the workforce.

• HR policy & procedures review - provide practical frameworks to refine operating processes and reducecosts, orimprove service levels across the entire HR services value chain.

• Ability toanalysedata and statistics for trends and patterns with attention to recruitment, hiring practices, motivation, turnover, and compliance with employment laws andregulation.

• Creatingpeopledata sets and aligning these to widerorganisationaldata sets. Using and applying quantitative and qualitative research design and carrying out data analysis, from basic to multivariate analysis to solve problems.

Key accountabilities

Role specific responsibilities

• Proactivelyassistin the management of several clients, while reporting to Managers and above.

• Support effective working relationships directly with clients.

• Contribute to delivering technology-enabled workforce and HR transformation solutions.

• Apply digital tools, analytics, and AI capabilities in the delivery of client work.

• Ability to operationalize AI tools in day-to-day work, including designing structured prompts, applying AI for data analysis and problem solving, and critically validating outputs to ensure accuracy, relevance, and business applicability.

• Contribute to the development of your own technical acumen.

• Be actively involved in business development activities to helpidentifyand research opportunities on new/existing clients.

• Continue to develop internal relationships and your PwC brand.

• Develop proposals as part of the team pursuit of advisory engagement opportunities covering research work, preparing proposal decks, carrying out internal risk checks,etc.

• Ensure the deliverablesadheresto the firms’ policies and risk management requirements.

• Stay abreast of industry trends and best practices in workforce managementincludingemerging trends in AI, workforceanalyticsand human capital strategy, contributing to the development of thought leadership content.

Skills,experienceand qualifications

• Degree in any discipline.Degreein Human Resource Management is an added advantage.

• Minimum2–3 yearsof experience in workforce management, human capital advisory, people analytics, HR technology, or related consulting roles.

• Demonstrated, hands-on experience using AI-powered tools (e.g., Microsoft Copilot, ChatGPT, Harvey) to enhance productivity, research, and client deliverables.

• Experience applying AI topeopleanalytics or HR process optimization is strongly preferred.

• Fair subject matter knowledge across a range of HR/workforce-related capabilities such as HRT/change management/leadership/organisationdesign.

• Proficiencywith analytics tools (e.g., Excel, Power BI, Tableau, Python/R is a plus), visualization platforms, and automation tools.

• Excellent verbal, written communicationskillsand portfolio management skills.

• Collaboration and participation within a highly diverse and inclusive team.

• Ability to thrive on challenges, multitask andprioritiseworkload in a fast-paced environment where quality and speed are of essence.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Career Development, Communication, Creativity, Embracing Change, Emotional Regulation, Empathy, Employee Performance Management, Employee Retention, Human Resources Management (HRM), Inclusion, Intellectual Curiosity, Learning Agility, Optimism, Organizational Development (OD), Organizational Management, Organizational Psychology, Personnel Development, Self-Awareness, Statistical Analysis, Statistical Modeling, Strategic Human Resource Planning {+ 11 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

December 31, 2026