Senior Associate, Product & Consumer Insights

Measat Broadcast Network Systems Sdn Bhd; Malaysia; On-site; MYR 90,000 - 130,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a results-driven product manager to drive adoption and engagement across Astro GO and Smart TV apps. You will analyze usage trends, map customer journeys, and translate insights into actionable improvements with cross-functional teams.

Collaborating with Marketing, you’ll plan campaigns, monitor NPS, and maintain dashboards on MAU, engagement, and campaign outcomes.

Qualifications

• Strong analytical skills to interpret product performance and user behavior data.
• Proven understanding of digital product management and user journeys.
• Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
• Proficiency in product analytics and AI tools.

Responsibilities

• Drive product adoption, MAU growth and engagement across Astro GO and Smart TV apps.
• Analyze usage trends, customer journeys and product performance to identify opportunities to improve activation and retention.
• Collaborate with Marketing to plan, execute and measure campaigns that boost adoption and re-engagement.
• Monitor NPS and customer feedback; support user research to understand needs and barriers to usage.
• Translate insights into actionable product improvements with cross-functional prioritization.
• Maintain dashboards and report MAU, usage trends, engagement and campaign effectiveness.

Skills

Data analysis

Product analytics

Cross-functional collaboration

AI tools

SQL

Tools

SQL

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. "It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable."

JOB RESPONSIBILITIES:

• Drive product adoption, monthly active users (MAU) growth and sustained engagement across Astro GO and Smart TV apps.
• Analyse usage trends, customer journeys and product performance to identify opportunities to improve activation, repeat usage and retention.
• Work with Marketing to plan, execute and measure campaigns that encourage product adoption and re-engagement.
• Monitor NPS and customer feedback, and support user research to understand customer needs, pain points and barriers to usage.
• Translate customer and data insights into actionable product improvement recommendations, working with cross-functional teams to prioritise initiatives.
• Maintain dashboards and provide regular reporting on MAU, usage trends, customer engagement and campaign effectiveness.

REQUIREMENTS:

• Strong analytical skills and ability to interpret product performance and user behaviour data.
• Good understanding of digital product management, customer journeys and engagement strategies.
• Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
• Proficiency in product analytics and AI tools.

Astro Malaysia Holdings Berhad ("Astro") is Malaysia's leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my