Associate, NJOI Business

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a dynamic GTM & Campaign Manager to drive go-to-market plans for new products, promotions, and campaigns across channels. You will coordinate cross-functional teams, manage launch readiness, and ensure accuracy of campaign mechanics, pricing, eligibility and communications.

You will analyse performance, track KPIs, and provide regular updates to stakeholders while identifying risks and opportunities to improve execution and customer impact across Astro's

Qualifications

• GTM and campaign planning experience is required.
• Ability to translate propositions into clear requirements and timelines.
• Experience coordinating multi-stakeholder launches across channels.
• Strong analytical mindset with data-driven decision making.
• Excellent communication and stakeholder management skills.
• Proficient in Excel for performance tracking and data reconciliation.

Responsibilities

• GTM Planning & Execution: develop and execute GTM plans for new products, promotions, campaigns, and business initiatives.
• Campaign & Promotion Management: coordinate prepaid campaigns, pricing, eligibility, and communications.
• Channel & Sales Readiness: ensure readiness across Sales, Distribution, Marketing, Digital, CS and partners.
• Commercial Performance Tracking: monitor launches, campaigns, KPIs, and provide regular performance updates.
• Market & Competitor Intelligence: track competitor activities and market developments.
• Stakeholder & Project Coordination: document deliverables and drive follow-through across teams.

Skills

GTM Planning

Campaign Management

Channel Readiness

Data Analysis

Stakeholder Management

Project Coordination

Excel Proficiency

Presentation Skills

MoEngage (CRM)

PowerPoint

CRM Knowledge

Tools

Microsoft Excel

PowerPoint

MoEngage

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

• GTM Planning & Execution
  • Support the development and execution of GTM plans for new products, promotions, campaigns, and business initiatives.
  • Translate product and commercial propositions into clear GTM requirements, activities, timelines, and deliverables.
  • Coordinate end-to-end launch readiness across relevant teams and channels.
  • Maintain GTM plans, trackers, timelines, and action items to ensure timely execution.
  • Proactively identify execution gaps, dependencies, and risks, and follow through to resolution.
• Campaign & Promotion Management
  • Coordinate implementation of prepaid campaigns and promotional activities across relevant customer touchpoints.
  • Ensure campaign mechanics, pricing, eligibility, communication, and operational requirements are accurately implemented.
  • Work with stakeholders on campaign materials, customer communications, FAQs, terms and conditions, and other supporting materials.
  • Conduct pre-launch readiness checks and post-launch monitoring to identify and resolve issues promptly.
• Channel & Sales Readiness
  • Work closely with Sales, Distribution, Marketing, Digital, Customer Service, and other relevant teams to ensure channel readiness.
  • Coordinate product and campaign information required by frontliners, dealers, partners, and customer-facing channels.
  • Ensure stakeholders have clear and timely information on proposition, mechanics, customer eligibility, and campaign periods.
  • Gather channel feedback and highlight opportunities to improve execution and customer response.
• Commercial Performance Tracking
  • Track performance of launches, campaigns, promotions, and other GTM initiatives against agreed targets and KPIs.
  • Analyse sales, activation, take-up, conversion, revenue, and channel performance to identify trends and gaps.
  • Prepare regular performance updates with clear commentary on what happened, why, and recommended actions.
  • Conduct post-campaign and post-launch reviews to capture results, issues, and key learnings.
  • Support management reporting and ad hoc commercial analysis.
• Market & Competitor Intelligence
  • Monitor competitor prepaid propositions, promotions, pricing, channels, and GTM activities.
  • Maintain regular competitor tracking and highlight material market developments.
  • Support assessments of competitor activities and their potential impact on NJOI Prepaid.
  • Identify relevant ideas and opportunities that can strengthen future GTM activities.
• Stakeholder & Project Coordination
  • Coordinate with Product, Marketing, Sales, Digital, Operations, Technology, Finance, Customer Service, agencies, partners, and other stakeholders as required.
  • Maintain clear documentation of deliverables, owners, timelines, and outstanding actions.
  • Support testing, operational readiness, launch communications, and implementation activities.
  • Demonstrate strong ownership and follow-through on assigned projects.

Skills & Competencies

• Strong proficiency in Microsoft Excel for performance tracking, data reconciliation, campaign analysis, PivotTables, lookups, and trend analysis.
• Strong PowerPoint skills with the ability to prepare clear GTM and management presentations.
• Good understanding of digital and customer communication channels, particularly push notifications and targeted campaign communications.
• Familiarity with customer engagement/CRM platforms such as MoEngage, or similar campaign management tools, for audience segmentation, campaign setup, push notifications, scheduling, and performance tracking is an added advantage.
• Basic understanding of campaign metrics such as delivery rate, open/click-through rate, conversion, and campaign effectiveness is advantageous.
• Strong coordination and project management skills with attention to detail.
• Good analytical and problem-solving ability.
• Effective communication and stakeholder management skills.

REQUIREMENTS:

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my