Senior Product Growth & Engagement Associate

Measat Broadcast Network Systems Sdn Bhd

Malaysia

On-site

MYR 90,000 - 130,000

Full time

3 days ago

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Job summary

Astro Malaysia Holdings Berhad is seeking a results-driven product manager to drive adoption and engagement across Astro GO and Smart TV apps. You will analyze usage trends, map customer journeys, and translate insights into actionable improvements with cross-functional teams.

Collaborating with Marketing, you’ll plan campaigns, monitor NPS, and maintain dashboards on MAU, engagement, and campaign outcomes.

Qualifications

Strong analytical skills to interpret product performance and user behavior data.
Proven understanding of digital product management and user journeys.
Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
Proficiency in product analytics and AI tools.

Responsibilities

Drive product adoption, MAU growth and engagement across Astro GO and Smart TV apps.
Analyze usage trends, customer journeys and product performance to identify opportunities to improve activation and retention.
Collaborate with Marketing to plan, execute and measure campaigns that boost adoption and re-engagement.
Monitor NPS and customer feedback; support user research to understand needs and barriers to usage.
Translate insights into actionable product improvements with cross-functional prioritization.
Maintain dashboards and report MAU, usage trends, engagement and campaign effectiveness.