Senior Product Growth & Engagement Associate

Astro; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia is seeking a product-driven analyst to drive MAU growth across Astro GO and Smart TV apps, turning data into actionable improvements. You will collaborate with Marketing and cross-functional teams, translate insights into product enhancements, and maintain dashboards on engagement metrics.

Join a vibrant team in Malaysia and help shape the product experience across mobile and TV platforms with data-informed decisions and measurable impact.

Qualifications

• Strong analytical skills and ability to interpret product performance and user behaviour data.
• Good understanding of digital product management, customer journeys and engagement strategies.
• Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
• Proficiency in product analytics and AI tools.

Responsibilities

• Drive product adoption, MAU growth and sustained engagement across Astro GO and Smart TV apps.
• Analyse usage trends, customer journeys and product performance to identify opportunities to improve activation, repeat usage and retention.
• Work with Marketing to plan, execute and measure campaigns that encourage product adoption and re-engagement.
• Monitor NPS and customer feedback, and support user research to understand customer needs, pain points and barriers to usage.
• Translate customer and data insights into actionable product improvement recommendations, working with cross-functional teams to prioritise initiatives.
• Maintain dashboards and provide regular reporting on MAU, usage trends, customer engagement and campaign effectiveness.

Skills

Analytical thinking

Product analytics

Digital product mgmt

Customer journeys

Cross-functional teamwork

AI tools

Job description

Astro Malaysia is seeking a product-driven analyst to drive MAU growth across Astro GO and Smart TV apps, turning data into actionable improvements. You will collaborate with Marketing and cross-functional teams, translate insights into product enhancements, and maintain dashboards on engagement metrics.

Join a vibrant team in Malaysia and help shape the product experience across mobile and TV platforms with data-informed decisions and measurable impact.