Senior Analytics Lead — Customer Insights & Growth

RHB Bank Berhad; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

RHB Bank Berhad in Malaysia seeks a Senior Specialist to lead GCBB Customer Analytics & Insights, driving data-driven decisions across corporate banking portfolios. You will develop analytics solutions, build dashboards, and collaborate with IT and business units to enhance data quality and reporting capabilities.

You will apply advanced analytics, predictive modeling, and ML techniques to uncover growth opportunities, optimize products, and inform strategic campaigns.

Qualifications

• Bachelor's or Master's degree in a quantitative discipline such as Statistics, Data Science, Business Analytics, Decision Science, Computer Science, or related field.
• Minimum 5-7 years of relevant experience in portfolio analytics, customer analytics, MIS, campaign analytics, business intelligence, or data management, preferably within banking or financial services.
• Strong technical proficiency in SAS, SQL, and Python for data extraction, transformation, analysis, and modeling.

Responsibilities

• Drive customer portfolio analytics initiatives and translate insights into actionable campaign opportunities and business strategies.
• Provide analytical support, data and reporting, and performance monitoring for business portfolio management.
• Lead data automation, reporting enhancement, and process improvement initiatives to increase operational efficiency.
• Analyze large and complex datasets to identify customer insights, business opportunities, and growth drivers.
• Develop and maintain dashboards, management reports, and performance monitoring tools to support decision-making.
• Collaborate with IT and Data Engineering teams to enhance data quality, database capabilities, automation, and data enrichment processes.
• Monitor and analyze key business metrics, including customer acquisition, retention, engagement, portfolio performance, and campaign fulfilment.
• Partner with business stakeholders to understand requirements and translate them into data-driven analytics solutions.
• Apply advanced analytics, statistical techniques, and machine learning models to address business challenges and improve outcomes.
• Provide guidance and mentorship to junior analysts while fostering a strong data-driven culture within the organization.
• Present analytical findings and recommendations to stakeholders and management in a clear and impactful manner.

Skills

Data analytics

Analytical thinking

Problem solving

Communication

Team collaboration

Education

Bachelor's or Master's in Statistics/Data Science/Data Analytics

Tools

SAS

SQL

Python

Power BI

Cognos/Quick BI

Job description

RHB Bank Berhad in Malaysia seeks a Senior Specialist to lead GCBB Customer Analytics & Insights, driving data-driven decisions across corporate banking portfolios. You will develop analytics solutions, build dashboards, and collaborate with IT and business units to enhance data quality and reporting capabilities.

You will apply advanced analytics, predictive modeling, and ML techniques to uncover growth opportunities, optimize products, and inform strategic campaigns.