Senior Specialist, GCBB Customer Analytics & Insights

RHB Bank Berhad; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

RHB Bank Berhad in Malaysia seeks a Senior Specialist to lead GCBB Customer Analytics & Insights, driving data-driven decisions across corporate banking portfolios. You will develop analytics solutions, build dashboards, and collaborate with IT and business units to enhance data quality and reporting capabilities.

You will apply advanced analytics, predictive modeling, and ML techniques to uncover growth opportunities, optimize products, and inform strategic campaigns.

Qualifications

• Bachelor's or Master's degree in a quantitative discipline such as Statistics, Data Science, Business Analytics, Decision Science, Computer Science, or related field.
• Minimum 5-7 years of relevant experience in portfolio analytics, customer analytics, MIS, campaign analytics, business intelligence, or data management, preferably within banking or financial services.
• Strong technical proficiency in SAS, SQL, and Python for data extraction, transformation, analysis, and modeling.

Responsibilities

• Drive customer portfolio analytics initiatives and translate insights into actionable campaign opportunities and business strategies.
• Provide analytical support, data and reporting, and performance monitoring for business portfolio management.
• Lead data automation, reporting enhancement, and process improvement initiatives to increase operational efficiency.
• Analyze large and complex datasets to identify customer insights, business opportunities, and growth drivers.
• Develop and maintain dashboards, management reports, and performance monitoring tools to support decision-making.
• Collaborate with IT and Data Engineering teams to enhance data quality, database capabilities, automation, and data enrichment processes.
• Monitor and analyze key business metrics, including customer acquisition, retention, engagement, portfolio performance, and campaign fulfilment.
• Partner with business stakeholders to understand requirements and translate them into data-driven analytics solutions.
• Apply advanced analytics, statistical techniques, and machine learning models to address business challenges and improve outcomes.
• Provide guidance and mentorship to junior analysts while fostering a strong data-driven culture within the organization.
• Present analytical findings and recommendations to stakeholders and management in a clear and impactful manner.

Skills

Data analytics

Analytical thinking

Problem solving

Communication

Team collaboration

Education

Bachelor's or Master's in Statistics/Data Science/Data Analytics

Tools

SAS

SQL

Python

Power BI

Cognos/Quick BI

Job description

The Senior Specialist, GCBB Customer Analytics & Insights will play a pivotal role in leveraging data to drive strategic decisions within Group Corporate & Commercial Banking (GCBB) division. This role involves developing and implementing analytics solutions to understand customer behavior, identify growth opportunities, and optimize product and service offerings.

Responsibilities

• Drive customer portfolio analytics initiatives and translate insights into actionable campaign opportunities and business strategies.
• Provide analytical support, data and reporting, and performance monitoring for business portfolio management.
• Lead data automation, reporting enhancement, and process improvement initiatives to increase operational efficiency.
• Analyze large and complex datasets to identify customer insights, business opportunities, and growth drivers.
• Develop and maintain dashboards, management reports, and performance monitoring tools to support decision-making.
• Collaborate with IT and Data Engineering teams to enhance data quality, database capabilities, automation, and data enrichment processes.
• Monitor and analyze key business metrics, including customer acquisition, retention, engagement, portfolio performance, and campaign fulfilment.
• Partner with business stakeholders to understand requirements and translate them into data-driven analytics solutions.
• Apply advanced analytics, statistical techniques, and machine learning models to address business challenges and improve outcomes.
• Provide guidance and mentorship to junior analysts while fostering a strong data-driven culture within the organization.
• Present analytical findings and recommendations to stakeholders and management in a clear and impactful manner.

Requirements

• Bachelor's or Master's degree in a quantitative discipline such as Statistics, Data Science, Business Analytics, Decision Science, Computer Science, or a related field.
• Minimum 5-7 years of relevant experience in portfolio analytics, customer analytics, MIS, campaign analytics, business intelligence, or data management, preferably within the banking or financial services industry.
• Strong technical proficiency in SAS, SQL, and Python for data extraction, transformation, analysis, and modeling.
• Hands‑on experience with data visualization and reporting tools such as Power BI, Cognos, Quick BI, or equivalent platforms.
• Good understanding of SME, Commercial, and Corporate Banking products, customer segments, and business processes.
• Strong analytical, problem‑solving, and critical‑thinking skills with the ability to derive actionable business insights from complex datasets.
• Strong team player with the ability to collaborate across business, technology, and data teams to deliver data-driven solutions.
• Effective data storytelling, presentation, and stakeholder management skills, with the ability to communicate insights to both technical and non-technical audiences.
• Experience in statistical analysis, predictive modeling, machine learning and data mining techniques.
• Self‑motivated, proactive, and capable of managing multiple priorities in a fast‑paced, dynamic environment.
• Exposure to Big Data technologies and platforms such as Hadoop, Spark, EDL, or cloud‑based analytics environments will be an added advantage.

A mantra for our clients, customers, partners and every member of the RHB family. Yes, you. Our employees are one of the reasons we are here today. Dynamic, forward-thinking and progressive, there is a reason why we are an award-winning financial institution. Join us today and be a part of a winning family. At RHB, we take pride in our people and our teams. Great relationships built on trust, a 'leading it right' environment, challenging assignments and a culture of excellence are the pillars to the dynamic and diversified workplace we call home. As we grow towards realising our aspirations, we promise a workplace built on the five pillars – RHB Cares; RHB Leads; RHB Inspires; RHB Progresses; and RHB Rewards.