Affiliate Growth Architect for SG Campaigns

Lazada Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada Group in Malaysia seeks an experienced digital marketing professional to lead Affiliate Growth and Campaign Strategy focused on the Singapore market, while coordinating LazLive operations and agency partnerships. You will also drive AI-enabled reporting and automation to improve efficiency and GMV growth across channels.

The role requires collaboration across MY and SG teams, strong CRM experience, and a data-driven mindset to optimize budgets, campaigns, and cross-border initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, E-Commerce, or a related field.
• Minimum 3-4 years of proven experience in digital marketing operations, e-commerce campaign management, affiliate marketing, CRM/lifecycle marketing, or commercial strategy.

Responsibilities

• Affiliate growth and campaign strategy for Singapore (SG) market, including monthly calendar and ROI-focused budgeting.
• LazLive operations and agency management, including livestream scheduling and post-live reviews to hit GMV targets.
• AI automation and reporting: build automated pipelines and AI-assisted data modelling for forecasting and leadership insights.

Skills

Affiliate marketing

Digital marketing

Campaign management

CRM / lifecycle marketing

E-commerce

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

AI automation tools

Job description

Lazada Group in Malaysia seeks an experienced digital marketing professional to lead Affiliate Growth and Campaign Strategy focused on the Singapore market, while coordinating LazLive operations and agency partnerships. You will also drive AI-enabled reporting and automation to improve efficiency and GMV growth across channels.

The role requires collaboration across MY and SG teams, strong CRM experience, and a data-driven mindset to optimize budgets, campaigns, and cross-border initiatives.