KOL Specialist

DACHIN; Kuala Lumpur; Presencial; MYR 42.000 - 68.000; Jornada completa

Descripción de la vacante

DACHIN, a Singapore-headquartered regional brand, seeks a KOL Specialist to manage affiliate and KOL/affiliate partnerships across campaigns with TikTok Shop, Shopee and Lazada. Join the early team driving Malaysia growth, coordinating with live streams and stakeholders.

Office-based in Bangsar with flexible campaign hours. The role requires 1 year in influencer/affiliate marketing, strong negotiation skills, and fluency in English and Chinese.

Formación

• Minimum Diploma or bachelor's degree in marketing, Business, Communications, or a related field.
• Minimum 1 year of experience in affiliate marketing, influencer marketing, KOL management, or related role.
• Willing to work from office (WFO) in Bangsar Area, Kuala Lumpur and accommodate flexible working hours during campaign periods.
• Have an intermediate level of English to communicate well since all recruitment processes will be conducted in English.
• Fluent in English is a must; proficiency in Chinese is a must.
• Possess strong negotiation skills for rate cards, commission structures, and campaign terms.
• Stay up to date with creator economy trends, social media algorithm developments, and affiliate marketing practices.
• Demonstrate strong organizational and analytical skills to manage campaigns, trackers, and performance reporting using Microsoft Excel.

Responsabilidades

• Source and engage relevant affiliates and KOLs based on brand and audience fit, content quality, and campaign objectives.
• Conduct outreach and provide clear deliverable briefs to affiliates and KOLs for campaign execution.
• Strategize and execute affiliate campaigns plan in line with business targets and promotional periods.
• Negotiate rate cards, commissions, deliverables, and campaign terms with affiliates and KOLs.
• Monitor and analyze affiliate performance metrics, including but not limited to code usage, click-throughs, conversion rates, GMV attribution, and commission structures.
• Optimize campaign ROI by identifying high-performing partners and improving campaign allocation.
• Coordinate with the livestreaming team to arrange joint live sessions with selected KOLs.
• Proactive, organized, and able to manage multiple affiliate campaigns simultaneously under tight timelines.
• Prepare regular performance reports and strategize corrective plan for underperforming affiliates or KOLs

Conocimientos

KOL Management

Affiliate Marketing

Campaign Planning

Negotiation

English Proficiency

Chinese Proficiency

Educación

Diploma or Bachelor's in Marketing/Business/Communications

Herramientas

Microsoft Excel

Descripción del empleo

• Become part of a Singapore-headquartered regional consumer brand company with a strong track record of growth and market success across Southeast Asia.


• Work with established brands that have achieved category leadership in the region.


• Join the early team driving DACHIN's expansion in Malaysia and play a direct role in shaping the company's local growth.


• Gain hands-on experience managing major campaigns across TikTok Shop, Shopee, and Lazada, including double-date promotions and platform-mega sales events.


• Enjoy strong career growth opportunities within a rapidly expanding regional organization.


• Work from our office in Bangsar, a well-connected business district in Kuala Lumpur with easy access via public bus and LRT.

About the Role:

We are looking for KOL Specialist to join our growing team. This role is responsible for managing affiliate and KOL & Affiliate partnerships from scouting, recruiting, and onboarding creators. You will collaborate closely with the live-streaming team and internal stakeholders to ensure campaigns are executed effectively and tracked accurately.

Requirements:

• Minimum Diploma or bachelor's degree in marketing, Business, Communications, or a related field.


• Minimum 1 year of experience in affiliate marketing, influencer marketing, KOL management, or related role.


• Willing to work from office (WFO) in Bangsar Area, Kuala Lumpur and accommodate flexible working hours during campaign periods.


• Have an intermediate level of English to communicate well since all of the recruitment processes will be conducted in English.


• Fluent in English is a must; & proficiency in Chinese is a must.


• Possess strong negotiation skills for rate cards, commission structures, and campaign terms.


• Stay up to date with creator economy trends, social media algorithm developments, and affiliate marketing practices.


• Demonstrate strong organizational and analytical skills to manage campaigns, trackers, and performance reporting using Microsoft Excel.

Key Responsibilities:

• Source and engage relevant affiliates and KOLs based on brand and audience fit, content quality, and campaign objectives.


• Conduct outreach and provide clear deliverable briefs to affiliates and KOLs for campaign execution.


• Strategize and execute affiliate campaigns plan in line with business targets and promotional periods.


• Negotiate rate cards, commissions, deliverables, and campaign terms with affiliates and KOLs.


• Monitor and analyze affiliate performance metrics, including but not limited to code usage, click-throughs, conversion rates, GMV attribution, and commission structures.


• Optimize campaign ROI by identifying high-performing partners and improving campaign allocation.


• Coordinate with the livestreaming team to arrange joint live sessions with selected KOLs.


• Proactive, organized, and able to manage multiple affiliate campaigns simultaneously under tight timelines.


• Prepare regular performance reports and strategize corrective plan for underperforming affiliates or KOLs