Associate, Affiliate Growth & Campaign Strategy (SG Focus)-Bangsar South

Lazada Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lazada Group in Malaysia seeks an experienced digital marketing professional to lead Affiliate Growth and Campaign Strategy focused on the Singapore market, while coordinating LazLive operations and agency partnerships. You will also drive AI-enabled reporting and automation to improve efficiency and GMV growth across channels.

The role requires collaboration across MY and SG teams, strong CRM experience, and a data-driven mindset to optimize budgets, campaigns, and cross-border initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, E-Commerce, or a related field.
• Minimum 3-4 years of proven experience in digital marketing operations, e-commerce campaign management, affiliate marketing, CRM/lifecycle marketing, or commercial strategy.

Responsibilities

• Affiliate growth and campaign strategy for Singapore (SG) market, including monthly calendar and ROI-focused budgeting.
• LazLive operations and agency management, including livestream scheduling and post-live reviews to hit GMV targets.
• AI automation and reporting: build automated pipelines and AI-assisted data modelling for forecasting and leadership insights.

Skills

Affiliate marketing

Digital marketing

Campaign management

CRM / lifecycle marketing

E-commerce

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

AI automation tools

Job description

Department:

Marketing & Communications-User Growth & Performance Marketing

Location:

Malaysia

Job Description

1. Affiliate Growth & Campaign Strategy (Singapore Focus)

• Campaign Planning: Build and manage the monthly communication calendar for Singapore affiliates, working closely with Commercial teams to ensure our campaigns get top attention.
• Budget & ROI Management: Plan and manage budgets for affiliate incentives (e.g., vouchers, subsidized pricing) to maximize ROI and protect profit margins.
• Drive GMV: Partner with key creators to launch affiliate campaigns that directly drive measurable sales (GMV) in the SG market.
• Partner Retention: Create strategies to grow our affiliate base, improve retention, reduce churn, and reactivate dormant partners.
• Onboarding & Activation: Design incentive programs and workflows to increase sign-ups and help new affiliates get their first conversion faster.
• Social & UGC Campaigns: Run social media contests (Instagram, YouTube, Facebook) to drive User-Generated Content (UGC), track performance, and scale successful campaigns.

2. LazLive Operations & Agency Management

• Agency Partnership: Act as the main point of contact for LazLive agencies and livestreamers; negotiate for premium traffic assets for live sessions.
• Livestream Coordination: Manage broadcast schedules, provide affiliates with talking points and product links, and conduct post-live reviews to ensure sessions hit GMV targets.
• Process Improvement: Identify bottlenecks in livestream coordination and create Standard Operating Procedures (SOPs) to make agency and affiliate workflows smoother.

3. AI Automation & Reporting

• Workflow Automation: Identify manual, repetitive tasks in daily operations and reporting, and build solutions using modern AI tools to save time and reduce errors.
• Data & Forecasting: Build automated reporting pipelines and use AI-assisted data modeling to provide accurate performance forecasts and strategic insights for leadership.

Job Requirements

Qualifications & Requirements

Education & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, E-Commerce, or a related field.
• Experience: Minimum 3-4 years of proven experience in digital marketing operations, e-commerce campaign management, affiliate marketing, CRM/lifecycle marketing, or commercial strategy.

Technical & Domain Expertise

• E-Commerce & Affiliate Acumen: Deep, structural understanding of affiliate marketing mechanics (CPA/CPS models, commission structures, attribution tracking), voucher distribution logic, and landing page conversion optimization.
• Budget & Campaign Management: Proven ability to strategize, allocate, and manage marketing budgets independently, balancing cost-efficiency with aggressive GMV growth targets.
• Platform Fluency: Expert-level working knowledge of social media ecosystems favored by Singaporean users (TikTok SG, Instagram, Telegram deal groups,YouTube, Facebook) and proficiency in enterprise email/CRM marketing automation platforms.
• Tech & AI Integration (Mandatory): Demonstrated ability to build, configure, or utilize AI tools and automation workflows to solve complex operational problems.

Soft Skills & Competencies

• Extreme Attention to Detail: High level of accuracy is non-negotiable, especially when configuring prices, vouchers, and system settings involving foreign currency (SGD). Capable of self-auditing work before deployment without managerial oversight.
• Cross-Border Stakeholder Influence: Exceptional verbal and written communication skills. Proven ability to influence, negotiate, and liaise effectively with internal teams across MY and SG borders, managing expectations at a senior level.
• Language Proficiency: Fluency in English is mandatory. Proficiency in Mandarin is a strong advantage given its prevalence within specific segments of the SG creator and consumer community.
• Autonomy & Strategic Thinking: A highly proactive self-starter capable of managing concurrent, high-stakes projects independently in KL while staying deeply synced with the SG team's rhythm. Ability to see the "big picture" and translate raw data into long-term strategic advantages.