Search Ads Ops Lead: Strategy & Optimization

TikTok; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TikTok is seeking a Search Ads Operations specialist in Kuala Lumpur to ensure high-quality ad experiences across search scenarios. You will collaborate with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and align advertising rules with diverse business contexts.

Key responsibilities include optimizing evaluation/annotation projects for search ads, understanding user search intent across e-commerce and brand campaigns, and driving cross-team

Qualifications

• Bachelor's degree or above is required.
• Minimum of 2 years of work experience in internet operations.
• Fluent in English and Mandarin is required as the role requires communication with English and Chinese markets & stakeholders.
• Familiar with AI model training domains, with experience in prompt tuning and optimization, and the ability to leverage AI-related capabilities/tools to enhance operational efficiency and effectiveness.
• Strong project management, process building, and implementation skills, with experience in independently leading projects and excellent cross-team collaboration and communication abilities.
• Data-sensitive, with solid data analysis and processing skills, and proficiency in mainstream data analysis tools.
• Goal-oriented, with the ability to break down objectives into actionable steps; strong at synthesizing and summarizing, and capable of proposing solutions and putting them into practice based on daily operational challenges.

Responsibilities

• Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience.
• Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies.
• Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications.
• Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.

Skills

English

Mandarin

AI model training

Prompt tuning

Project management

Data analysis

Cross-team collaboration

Communication

Education

Bachelor's degree or above

Tools

Data analysis tools

AI tools

Job description

TikTok is seeking a Search Ads Operations specialist in Kuala Lumpur to ensure high-quality ad experiences across search scenarios. You will collaborate with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and align advertising rules with diverse business contexts.

Key responsibilities include optimizing evaluation/annotation projects for search ads, understanding user search intent across e-commerce and brand campaigns, and driving cross-team