Search Ads Product Operations Expert

TikTok; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TikTok is seeking a Search Ads Operations specialist in Kuala Lumpur to ensure high-quality ad experiences across search scenarios. You will collaborate with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and align advertising rules with diverse business contexts.

Key responsibilities include optimizing evaluation/annotation projects for search ads, understanding user search intent across e-commerce and brand campaigns, and driving cross-team

Qualifications

• Bachelor's degree or above is required.
• Minimum of 2 years of work experience in internet operations.
• Fluent in English and Mandarin is required as the role requires communication with English and Chinese markets & stakeholders.
• Familiar with AI model training domains, with experience in prompt tuning and optimization, and the ability to leverage AI-related capabilities/tools to enhance operational efficiency and effectiveness.
• Strong project management, process building, and implementation skills, with experience in independently leading projects and excellent cross-team collaboration and communication abilities.
• Data-sensitive, with solid data analysis and processing skills, and proficiency in mainstream data analysis tools.
• Goal-oriented, with the ability to break down objectives into actionable steps; strong at synthesizing and summarizing, and capable of proposing solutions and putting them into practice based on daily operational challenges.

Responsibilities

• Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience.
• Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies.
• Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications.
• Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.

Skills

English

Mandarin

AI model training

Prompt tuning

Project management

Data analysis

Cross-team collaboration

Communication

Education

Bachelor's degree or above

Tools

Data analysis tools

AI tools

Job description

Responsibilities

About the team The Search Ads Operations team is responsible for ensuring high-quality ad experiences across TikTok's search scenarios. We work closely with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and adapt advertising rules to diverse business contexts—ranging from e-commerce to brand campaigns. Our goal is to build a scalable, user-centric search ad ecosystem that balances business value with user experience.

• Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience.
• Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies.
• Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications.
• Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.

Qualifications

Minimum Qualifications

• Bachelor's degree or above is required.
• Minimum of 2 years of work experience in internet operations.
• Fluent in English and Mandarin is required as the role requires communication with English and Chinese markets & stakeholders.
• Familiar with AI model training domains, with experience in prompt tuning and optimization, and the ability to leverage AI-related capabilities/tools to enhance operational efficiency and effectiveness.
• Strong project management, process building, and implementation skills, with experience in independently leading projects and excellent cross-team collaboration and communication abilities.
• Data-sensitive, with solid data analysis and processing skills, and proficiency in mainstream data analysis tools.
• Goal-oriented, with the ability to break down objectives into actionable steps; strong at synthesizing and summarizing, and capable of proposing solutions and putting them into practice based on daily operational challenges.

Preferred Qualifications

• Work or study experience in multicultural environments, or relevant experience in e-commerce/search/quality evaluation.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.