SEA Brand & Shopper Activation Lead

LIPTON Teas

Kuala Lumpur

On-site

MYR 48,000 - 72,000

Full time

14 days+

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Job summary

LIPTON Teas in Malaysia is seeking a Brand and Shopper Activation Executive to support the marketing function across SEA, with a focus on Malaysia and Singapore. You will develop and execute integrated brand and trade marketing plans, drive campaigns across retail, eCommerce, and digital channels, and collaborate with sales, distributors and cross-functional teams to grow market share.

You will manage budgets, monitor KPIs, lead product launches, and translate category strategy into local

Qualifications

Bachelor’s degree in Marketing or equivalent.
2+ years’ experience in FMCG or startup environments.
Excellent written and verbal communication skills.
Detail oriented with strong time management.
Proficient with Office 365 and SAP Ariba.

Responsibilities

Develop and execute integrated brand and trade marketing plans.
Drive campaigns, promotions, and activations across channels.
Partner with Sales, Business Development and distributors to grow market share.
Lead new product launches including positioning, pricing, and market execution.
Monitor budgets and ROI with defined KPIs.
Build relationships with distributors and agencies to ensure effective execution.