Strategic SEA Brand & Shopper Activation Lead

LIPTON Teas and Infusions; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

LIPTON Teas and Infusions is seeking a Brand and Shopper Activation Executive to drive integrated marketing plans across SEA, with a focus on Malaysia and Singapore. You will lead campaigns, activations, and product launches, and partner with sales, distributors and agencies to grow market share.

You will manage budgets, track performance against KPIs, and translate category strategy into local opportunities. Excellent communication and project management skills are essential in this role.

Qualifications

• Bachelor’s degree in Marketing; or equivalent.
• 2+ years’ experience in a diverse FMCG/start-up environment.
• Excellent written and verbal communication skills.
• Detail oriented with strong organisational skills.
• Proficient with Office 365 and SAP Ariba.
• Good project management and budget management skills.
• Strong analytical abilities and data-driven mindset.

Responsibilities

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Drive marketing campaigns, advertising, promotions, and activations across retail, e‑commerce, and digital channels.
• Partner with Sales, Business Development, and distributors to drive sales and market share.
• Lead new product launches, including positioning, pricing, sell‑in, and market execution.
• Support Integrated Business Plan by translating category strategy to local opportunities.
• Manage the overall marketing budget with ownership, tracking, and ROI.
• Monitor campaign performance via KPIs and recommend improvements.
• Build strong relationships with distributors, agencies, and cross‑functional teams.

Skills

Brand activation

Shopper marketing

Budget management

Project management

Communication

Analytics

Time management

Detail oriented

Education

Bachelor’s Degree in Marketing or equivalent

Tools

SAP Ariba

Office 365

Excel

Job description

LIPTON Teas and Infusions is seeking a Brand and Shopper Activation Executive to drive integrated marketing plans across SEA, with a focus on Malaysia and Singapore. You will lead campaigns, activations, and product launches, and partner with sales, distributors and agencies to grow market share.

You will manage budgets, track performance against KPIs, and translate category strategy into local opportunities. Excellent communication and project management skills are essential in this role.