Trade Marketing Leader for Growth & Campaigns

Loreal; Petaling Jaya; On-site; MYR 150,000 - 230,000; Full time

Job summary

L’Oréal is seeking a Trade Marketing Manager in Malaysia to drive brand sales and lead category growth with retailers. You will translate global brand positioning into local campaigns and manage in-store communications and merchandising.

You will develop and implement trade marketing plans, collaborate with marketing, sales, and retailers, and lead a small team. A Bachelor’s degree and at least 5 years in trade or brand marketing, plus strong Excel/PowerPoint skills, are required.

Qualifications

• At least 5 years proven experience in trade marketing and/or brand marketing.
• Experience in multinational / FMCG / e-commerce / Retail environments is preferred.
• Strong problem solving, analytical, and presentation skills (Excel and PowerPoint).
• Detail-oriented with solid project management capabilities.
• Excellent communication and stakeholder management skills.

Responsibilities

• Drive brand sales by generating trade activities for brands and retailers.
• Develop and implement the Trade Marketing strategy to support category and brand growth.
• Translate global brand positioning into local campaigns and in-store execution.
• Lead in-store communications and visual merchandising per brand guidelines.
• Manage category management projects and oversee CAPEX to drive growth.
• Optimize ROI for all trade marketing activities and monitor budgets.
• Collect field data to identify opportunities and adjust initiatives with marketing and sales.
• Collaborate with internal and external stakeholders (Marketing, Commercial, Retailers, Agencies).
• Recruit, develop and supervise the Trade Marketing team.

Skills

Trade marketing

Brand marketing

Excel

PowerPoint

Project management

Analytical skills

MS Office

English proficiency

Education

Bachelor’s degree in Marketing

Tools

MS Office

Job description

L’Oréal is seeking a Trade Marketing Manager in Malaysia to drive brand sales and lead category growth with retailers. You will translate global brand positioning into local campaigns and manage in-store communications and merchandising.

You will develop and implement trade marketing plans, collaborate with marketing, sales, and retailers, and lead a small team. A Bachelor’s degree and at least 5 years in trade or brand marketing, plus strong Excel/PowerPoint skills, are required.