SEA Brand and Shopper Activation Manager

LIPTON Teas and Infusions; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

LIPTON Teas and Infusions is seeking a Brand and Shopper Activation Executive to drive integrated marketing plans across SEA, with a focus on Malaysia and Singapore. You will lead campaigns, activations, and product launches, and partner with sales, distributors and agencies to grow market share.

You will manage budgets, track performance against KPIs, and translate category strategy into local opportunities. Excellent communication and project management skills are essential in this role.

Qualifications

• Bachelor’s degree in Marketing; or equivalent.
• 2+ years’ experience in a diverse FMCG/start-up environment.
• Excellent written and verbal communication skills.
• Detail oriented with strong organisational skills.
• Proficient with Office 365 and SAP Ariba.
• Good project management and budget management skills.
• Strong analytical abilities and data-driven mindset.

Responsibilities

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Drive marketing campaigns, advertising, promotions, and activations across retail, e‑commerce, and digital channels.
• Partner with Sales, Business Development, and distributors to drive sales and market share.
• Lead new product launches, including positioning, pricing, sell‑in, and market execution.
• Support Integrated Business Plan by translating category strategy to local opportunities.
• Manage the overall marketing budget with ownership, tracking, and ROI.
• Monitor campaign performance via KPIs and recommend improvements.
• Build strong relationships with distributors, agencies, and cross‑functional teams.

Skills

Brand activation

Shopper marketing

Budget management

Project management

Communication

Analytics

Time management

Detail oriented

Education

Bachelor’s Degree in Marketing or equivalent

Tools

SAP Ariba

Office 365

Excel

Job description

You will be a part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, shopper activation plans, trade events through to building a standout brand experience across direct-to-consumer channels. Your role as a brand and shopper activation executive is to be a pillar of support to the marketing function and drive the operational activities for South-east Asia (SEA) region, focusing on Malaysia/ Singapore.

YourKey Task

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Drive marketing campaigns, advertising, promotions, and activations across retail, eCommerce, and digital channels.
• Partner with Sales, Business Development, and distributors to develop customer-focused initiatives that drive sales and market share.
• Lead new product launches, including positioning, pricing, customer sell-in, and market execution.
• Support the development of the Integrated Business Plan by translating category strategy into local market opportunities.
• Manage the overall marketing budget, ensuring effective investment, clear budget ownership, performance tracking, and strong ROI.
• Monitor campaign performance through defined KPIs and recommend continuous improvements based on insights and results.
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution.

Stakeholder Management and key interfaces

• Reporting to: Marketing Lead
• Internal Stakeholders: Customer Development, Supply Chain, Finance, Legal, Regulatory
• External Stakeholders: Distributors, media and activation agencies, suppliers, etc.

Skills and Experience

• Bachelor’s Degree holder in Marketing; or equivalent
• Over 2 years’ experience in from a diverse FMCG / Start-Up environment
• Excellent written and verbal communication skills
• Detail Oriented
• Strong time-management and organisational skills
• Proficient with Office 365 and SAP Ariba
• Good project management and budget management skills
• Good analytical skills

Who we are looking for

• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally strong
• High level of resilience and problem solving
• A dot connector
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change