Shopper Marketing Leader - Malaysia: Growth & Activation

3M; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

3M in Malaysia is recruiting a Shopper Market Leader to drive shopper marketing strategy, analytics, and activation across all channels. You will translate insights into activation plans, manage end-to-end campaigns, and lead the Senior Shopper Marketer to strengthen data-driven decision making and SOPs.

The role collaborates with Sales, Marketing, Supply Chain, and Finance to optimize planning, execution, and post-campaign evaluation, sustaining One 3M initiatives and robust brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in shopper marketing, trade marketing or commercial planning.
• Strong data analytics and proficiency with Excel; Power BI/Tableau preferred.
• Experience creating dashboards, templates, and performance trackers.
• Experience working across channels (modern trade, e-commerce, etc.).

Responsibilities

• Develop shopper marketing strategies and activation plans across Malaysia channels.
• Translate insights into activation programs driving traffic, conversion, and brand growth.
• Lead activation planning across modern trade, general trade, distributors, and e-commerce.
• Manage end-to-end execution of campaigns, POSM, and post-campaign reviews.
• Build standardized templates, SOPs, and performance tracking tools.
• Lead, coach, and develop the Senior Shopper Marketer; drive team performance.

Skills

Data analytics

Excel

PowerPoint

Power BI

Tableau

Stakeholder management

Communication

Leadership

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

Power BI

Tableau

Excel

Job description

3M in Malaysia is recruiting a Shopper Market Leader to drive shopper marketing strategy, analytics, and activation across all channels. You will translate insights into activation plans, manage end-to-end campaigns, and lead the Senior Shopper Marketer to strengthen data-driven decision making and SOPs.

The role collaborates with Sales, Marketing, Supply Chain, and Finance to optimize planning, execution, and post-campaign evaluation, sustaining One 3M initiatives and robust brand visibility.