Trade Marketing Lead: Retail Growth & Shopper Activation

Credit Bureau Malaysia; Malaysia; Hybrid; MYR 60,000 - 100,000; Full time

Job summary

Credit Bureau Malaysia is seeking an Assistant Manager / Senior Executive – Trade Marketing to drive trade marketing initiatives across retail outlets, manage shopper activations, promotional campaigns, and partnerships, and analyze performance. You will oversee budgets, coordinate with Area/Outlet Managers, and lead cross-functional teams to ensure timely delivery of campaigns.

A degree in business/marketing and 3–5 years in trade marketing are preferred.

Qualifications

• Degree in Business/Marketing/Advertising or related field.
• Experience in trade marketing or category management preferred.
• Experience in pharma/FMCG/retail/healthcare is an advantage.

Responsibilities

• Lead and manage trade marketing plans across retail outlets to drive store traffic and sales.
• Develop trade activations and promotions including contests and product launches.
• Collaborate with vendors to ensure timely planning and execution.
• Manage trade marketing budgets and A&P support.
• Coordinate with Area and Outlet Managers to implement campaigns.
• Monitor KPIs and campaign performance; provide actionable recommendations.
• Analyze market insights and store data to identify opportunities.
• Build relationships with suppliers for joint marketing initiatives.
• Lead cross-functional teams to deliver initiatives on time.
• Perform additional duties as assigned.

Skills

Communication

Interpersonal

Negotiation

Presentation

Analytical

Education

Bachelor Degree in Business, Marketing, Advertising, Mass Communications, or related field

Tools

MS Office

Job description

Credit Bureau Malaysia is seeking an Assistant Manager / Senior Executive – Trade Marketing to drive trade marketing initiatives across retail outlets, manage shopper activations, promotional campaigns, and partnerships, and analyze performance. You will oversee budgets, coordinate with Area/Outlet Managers, and lead cross-functional teams to ensure timely delivery of campaigns.

A degree in business/marketing and 3–5 years in trade marketing are preferred.