Salesforce CRM Specialist & Process Automator

BE INTERNATIONAL MARKETING SDN. BHD.

Kuala Lumpur

On-site

MYR 60,000 - 100,000

Full time

6 days ago

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Job summary

BE International Marketing Sdn. Bhd. is seeking a Software Application Support specialist to manage and continuously improve our Salesforce CRM platform, supporting Sales, Marketing, and Customer Service across operations.

You will bridge business needs and technology, handling configuration, automation, data quality, and user adoption to drive CRM effectiveness and business outcomes. This role offers growth in CRM and digital transformation within a direct selling environment.

Qualifications

Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines
Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role.
Salesforce experience is preferred, but candidates with experience in other CRM platforms are welcome.
Experience with CRM configuration, workflow automation, reporting and user support.
Good understanding of CRM processes across Sales, Marketing and/or Customer Service.
Good communication and stakeholder management skills.
Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage.

Responsibilities

Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration.
Provide first-level support and troubleshooting for CRM-related issues.
Support system maintenance, enhancements and continuous improvement initiatives.
Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions.
Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities.
Support system testing, UAT and implementation of CRM enhancements.
Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM.
Manage customer segmentation, campaign lists, templates and automated communications.
Monitor campaign performance and customer engagement.
Work with Marketing stakeholders to translate campaign requirements into CRM solutions.
Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance.
Ensure CRM reports provide accurate and meaningful business insights.
Conduct CRM onboarding and refresher training for users.
Develop user guides, SOPs and training materials.
Provide ongoing support to improve user adoption and system utilization.
Gather feedback from users and recommend system enhancements.