Software Application Support

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

BE International Marketing Sdn. Bhd. is seeking a Software Application Support specialist to manage and continuously improve our Salesforce CRM platform, supporting Sales, Marketing, and Customer Service across operations.

You will bridge business needs and technology, handling configuration, automation, data quality, and user adoption to drive CRM effectiveness and business outcomes. This role offers growth in CRM and digital transformation within a direct selling environment.

Qualifications

• Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines
• Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role.
• Salesforce experience is preferred, but candidates with experience in other CRM platforms are welcome.
• Experience with CRM configuration, workflow automation, reporting and user support.
• Good understanding of CRM processes across Sales, Marketing and/or Customer Service.
• Good communication and stakeholder management skills.
• Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage.

Responsibilities

• Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration.
• Provide first-level support and troubleshooting for CRM-related issues.
• Support system maintenance, enhancements and continuous improvement initiatives.
• Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions.
• Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities.
• Support system testing, UAT and implementation of CRM enhancements.
• Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM.
• Manage customer segmentation, campaign lists, templates and automated communications.
• Monitor campaign performance and customer engagement.
• Work with Marketing stakeholders to translate campaign requirements into CRM solutions.
• Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance.
• Ensure CRM reports provide accurate and meaningful business insights.
• Conduct CRM onboarding and refresher training for users.
• Develop user guides, SOPs and training materials.
• Provide ongoing support to improve user adoption and system utilization.
• Gather feedback from users and recommend system enhancements.

Skills

CRM administration

CRM application support

Salesforce experience

CRM APIs & integration

SQL data analysis

Marketing automation

Education

Bachelor's degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines

Tools

Salesforce

Microsoft Dynamics 365

HubSpot

Zoho CRM

Oracle CX

SAP CRM

Job description

We are looking for a Software Application Support to support and continuously improve our Salesforce CRM platform, ensuring it effectively supports our Sales, Marketing, Customer Service and business operations.

This role will act as the bridge between business users and technology, translating business requirements into practical CRM solutions, supporting system configuration and automation, maintaining data quality, and driving user adoption.

How You'll Make an Impact:

• Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration.
• Provide first-level support and troubleshooting for CRM-related issues.
• Support system maintenance, enhancements and continuous improvement initiatives.

2. CRM Configuration & Process Automation

• Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions.
• Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities.
• Support system testing, UAT and implementation of CRM enhancements.

3. Marketing Automation & Customer Journey

• Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM.
• Manage customer segmentation, campaign lists, templates and automated communications.
• Monitor campaign performance and customer engagement.
• Work with Marketing stakeholders to translate campaign requirements into CRM solutions.

4. Reporting & Analytics

• Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance.
• Ensure CRM reports provide accurate and meaningful business insights.

5. User Training & CRM Adoption

• Conduct CRM onboarding and refresher training for users.
• Develop user guides, SOPs and training materials.
• Provide ongoing support to improve user adoption and system utilization.
• Gather feedback from users and recommend system enhancements.

What We're Looking For:

• Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines.
• Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role.
• Salesforce experience is preferred, but candidates with experience in other CRM platforms are welcome.
• Experience with CRM configuration, workflow automation, reporting and user support.
• Good understanding of CRM processes across Sales, Marketing and/or Customer Service.
• Good communication and stakeholder management skills.
• Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage.

CRM Platforms We Welcome:

• Salesforce
• Microsoft Dynamics 365
• HubSpot
• Zoho CRM
• Oracle CX
• SAP CRM
• Other enterprise CRM platforms

Grow With Us!

Own a Business-Critical CRM Platform

Play a key role in managing and improving our Salesforce CRM platform, which supports multiple business functions.

Be the Bridge Between Business & Technology

Work directly with Sales, Marketing, Customer Service, Business Technology and external partners to turn business requirements into practical technology solutions.

Build Your CRM & Digital Transformation Expertise

Gain exposure to CRM automation, customer journeys, data analytics, system integrations and business process improvement.

Drive Real Business Impact

Your work will directly improve user productivity, data quality, customer engagement and business decision-making.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.