Sales Support Engineer

Beckhoff Automation Sdn Bhd

Petaling Jaya

On-site

MYR 67,000 - 100,000

Full time

14 days+

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Benefits offered by this job

International environment

Stable employer

Family-like culture

Personal development opportunities

Job summary

Beckhoff Automation Sdn Bhd is expanding its team in Malaysia and seeks a Sales Support Engineer with a strong background in industrial automation. You will interpret customer RFQs, develop technically sound solutions, and support the Sales team through design, quotations, and post‑sales inquiries.

The role requires a degree in industrial automation or related fields and values fresh graduates or those with 1–3 years of relevant experience.

Qualifications

Bachelor's degree required.
Fresh graduates are encouraged to apply; 1–3 years experience in related roles advantageous.
Strong understanding of industrial automation systems, PLCs, motion control, and machine automation concepts.
Excellent analytical, problem-solving, and communication skills.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Responsibilities

Understand customer RFQs, technical specifications, and application requirements to identify needs.
Propose technically sound, commercially viable Beckhoff solutions.
Maintain technical competency on Beckhoff products and industry applications through ongoing learning.
Provide technical support to Sales during pre-sales activities including design, quotations, and clarifications.
Coordinate with Operations, Logistics, Finance, and Sales to ensure timely order processing and delivery.

Education

Bachelor's Degree in Industrial Automation, Electrical Engineering, Mechatronics Engineering, or related technical disciplines

Job description

Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Beckhoff’s main divisions such as development, production, administration, sales, marketing, support, and service, are housed at Beckhoff’s headquarters in Verl, Germany. Beckhoff has 41 subsidiaries and branch offices and is a rapidly growing presence on the international market. Through global cooperation with partners, Beckhoff is present in over 75 countries.

We are currently expanding in Malaysia and are looking for candidates seeking a rewarding career and ready to take on new challenges to join our team here. Our goal is to enhance customer competitiveness, foster strong partnerships, and establish ourselves as a top-tier automation supplier in Malaysia and Brunei. Beckhoff is also committed to being an attractive and fulfilling workplace.

Key Responsibilities

1. Technical Sales Support

Develop a thorough understanding of customer RFQs, technical specifications, and application requirements to accurately identify customer needs
Evaluate customer requirements and propose technically sound, commercially viable, and competitive Beckhoff solutions
Maintain a high level of technical competency on Beckhoff products, technologies, software, and industry applications through continuous learning and training
Provide timely and accurate technical support to the Sales Team during pre-sales activities, including product selection, solution design, quotations, and technical clarifications
Conduct market, competitor, and SWOT analyses to support business development initiatives and sales strategy planning
Collaborate closely with Sales Engineers to identify opportunities, address customer challenges, and support achievement of sales targets
Assist customers and internal stakeholders in troubleshooting product-related issues, order-related concerns, and application inquiries
Prepare and maintain accurate technical documentation, solution proposals, presentations, and supporting materials for customers
Serve as a reliable technical resource and maintain professional communication with customers and internal teams
Coordinate efficiently with Operations, Logistics, Finance, and Sales departments to ensure timely processing of customer purchase orders, deliveries, invoicing, and related documentation
Review pending orders, delivery schedules, and customer requests proactively to ensure on-time fulfillment and excellent customer experience
Maintain accurate and up-to-date records in D365, CRM, and other company systems, ensuring data integrity and completeness at all times
Generate and submit monthly sales, order, forecast, and performance reports accurately and within established deadlines
Respond promptly and professionally to customer inquiries via email, phone, and other communication channels

3. Teamwork & Professional Conduct

Work collaboratively across Sales, Technical Support, Operations, Logistics, Finance, and Management teams to achieve company objectives
Demonstrate a strong sense of ownership, accountability, and commitment in executing assigned responsibilities
Continuously seek opportunities to improve processes, efficiency, customer satisfaction, and overall business performance

Qualifications & Requirements

Bachelor's Degree in Industrial Automation, Electrical Engineering, Mechatronics Engineering, or other related technical disciplines.
Fresh graduates are encouraged to apply. Candidates with 1–3 years of experience in industrial automation sales support, technical support, application engineering, or related roles will have an advantage.
Good understanding of industrial automation systems, PLCs, motion control, industrial networking, and machine automation concepts.
Knowledge of the Malaysian automation market and industry trends is an added advantage.
Strong analytical and problem-solving skills with the ability to understand and communicate technical solutions effectively.
High attention to detail with strong administrative discipline and commitment to accuracy.
Able to manage multiple tasks, prioritize workload, and meet deadlines in a fast-paced environment.
Proactive, self-motivated, and results-oriented with a strong sense of responsibility.
Excellent communication, interpersonal, and teamwork skills.
Proficient in Microsoft Office applications, CRM systems, ERP systems (D365 preferred), and reporting tools.

Exciting tasks in an international environment at the technology leader in automation
A future-proof job with an economically sound global player
All advantages of an owner-managed family company
An open and family-oriented corporate culture
Freedom for personal expansion and professional development

Beckhoff implements open automation systems using proven PC-based control technology. The main areas that the product range covers are industrial PCs, I/O and fieldbus components, drive technology, automation software as well as control cabinet-free automation. Product ranges that can be used as separate components or integrated into a complete and mutually compatible control system are available for all sectors. Our New Automation Technology stands for universal and industry-independent control and automation solutions that are used worldwide in a large variety of different applications, ranging from CNC-controlled machine tools to intelligent building control.

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